REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
A round-up of how new airport lounges, self-boarding gates and innovative airline boarding techniques are being used to improve the passenger experience.
Hong Kong Airlines and Plaza Premium Group have signed a Memorandum of Understanding to enhance cooperation and CX, extending the range of services available to their respective guests.
Avianca, in collaboration with TAP Air Portugal, has opened a VIP lounge at Miami International Airport (MIA). This new premium amenity marks another big step in the airport-wide modernisation of MIA.
Air Canada is introducing its newest Air Canada Café at Montréal-Trudeau, offering a seamless, premium grab and go experience and reinforcing the airline’s commitment to premium lounge offerings.
Korean Air is upgrading its airport lounges and introducing Premium Economy cabins as part of its service enhancement strategy. Renovated lounges at ICN will offer an elevated customer experience.
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daa International has announced a strategic partnership with Plaza Premium Group for the management of best-in-class hospitality services at Red Sea International Airport, including four premium lounges.
British Airways has reopened its Seattle lounge, following an extensive refurbishment, as part of its £7 billion transformation programme to improve the customer experience both on the ground and in the air.
SAS has opened a new lounge at Stockholm Arlanda Airport – The SAS Lounge by Mastercard – located in Terminal 5. The lounge aims to elevate passenger comfort and enhance the overall travel experience.
Cathay Pacific is partnering with Mott 32, one of the world’s most awarded Chinese restaurant brands, to bring customers an elevated, memorable dining experience at The Pier, First class lounge at HKG.
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Alaska Airlines has reopened of its newly expanded Alaska Lounge at Ted Stevens Anchorage International Airport after nearly a year of development and construction for “an elevated travel experience”.
Emirates has opened a new lounge in Bangkok Suvarnabhumi Airport’s Satellite 1 Terminal. The newly refurbished lounge aims to set a new standard for premium travel with an enhanced ground experience.
Etihad Airways has opened a new U.S. Preclearance Lounge at Zayed International Airport, enhancing the travel experience for passengers flying to the United States and delivering a seamless journey.
Delta Air Lines is continuing its premium Delta One Lounge journey in 2025, along with much anticipated refreshes to Clubs in Delta’s hometown ATL Airport, two Club expansions, and three new locations.
Hawaiian Airlines has unveiled a preview of its largest lounge investment at Honolulu’s Daniel K. Inouye International Airport, which will be home to its new premium lounge set to open at the end of 2027.
Plaza Premium Group, Egypt Aviation Services, and Cairo Airport Company have announced a strategic joint venture at Cairo International Airport for six lounges across various terminals.
Delta Air Lines continues to enhance the premium ground experience with the opening of the third Delta One Lounge, located at Boston Logan International Airport, for an “elevated, VIP experience”.
Plaza Premium Group has partnered with Whence to bring to life its ‘Proudly Local’ initiative in Canada. The collaboration introduces curated products from bespoke, hyperlocal brands to Plaza Premium Lounges.
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