Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.

Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us in Dublin for APEX FTE EMEA, APEX FTE Ancillary & Retailing – co-located to deliver the region’s most comprehensive gathering of air transport leaders.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: Join us at the 20th anniversary FTE Global, the “CES of Aviation” taking place in the new location of Dallas, Texas, on 8-10 September 2026, co-located with IFSA Global EXPO. Headline Partners include Dallas Fort Worth International Airport (DFW), Southwest Airlines, and Dallas Love Field Airport.
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>Content plans: Join us for APEX FTE EXPO Asia, 18-19 November 2026 – Uniting the world in Singapore for the largest end-to-end passenger experience and innovation expo
Find out more >>Content plans: Focus on the future of baggage handling, Proof of Concepts updates & knowledge sharing
Find out more >>Content plans: AI, IOT & Robotics case studies & knowledge sharing
Find out more >>
Virgin Atlantic is the first airline to launch an app in ChatGPT, allowing customers to search and book flights with simple, natural language. This innovation builds on the airline’s digital efforts to create a seamless, personalised CX.

Volotea partners with Immfly to install next-gen high-speed connectivity using the Gogo ESA antenna on the Eutelsat LEO constellation. This milestone will enhance inflight services and enable a digital evolution across the fleet.

Air India has launched a retrofit programme for its Boeing 787-8 fleet, partnering with RECARO Aircraft Seating to upgrade both Premium Economy and Economy cabins. The new, customised seats promise enhanced comfort.

Meet the 12 nominees for the FTE Airline Digital Transformation Power List EMEA 2026, who have been recognised for their outstanding efforts to lead how their organisation has embraced digital innovation.

Delta Air Lines is investing over $1 billion in a major cabin upgrade, introducing next-generation Delta One suites on A350-1000 aircraft and retrofitting its A330 fleet to deliver a more consistent, premium experience.

Air New Zealand tests a digital identity solution that lets travellers share verified passport information via the app and Apple Wallet. Biometric verification reduces repeated checks, creating a smoother, secure journey from check-in to arrival.

TAP Air Portugal introduces Economy Prime, a long-haul cabin offering more space, privacy, and premium services within the Economy segment. It includes priority boarding, upgraded meals, and flexible benefits.

Jetstar debuts its first revamped 787 Dreamliner with upgraded Business and Economy cabins, and onboard WiFi. The refit doubles Business seats, adds new RECARO Economy seats, and enables flights up to 16 hours.

Tigerair Taiwan launches its first wireless inflight entertainment on 17 A320s with Bluebox Wow. Passengers can stream movies, TV, and regional content, with future retail features set to boost convenience and revenue.

Alaska Airlines debuts its new International Business Class on 787-9 Dreamliners, offering lie-flat suites, premium dining, luxury amenities, lounge access, and Starlink connectivity for a next-level long-haul travel experience.

Delta Air Lines and Amazon are partnering to deliver next-generation inflight connectivity using Leo satellite technology, enabling faster, more personalised digital experiences across the travel journey.

Lufthansa has launched its new FOX premium onboard experience in First Class, introducing personalised dining, upgraded service elements and a data-driven approach to redefining the long-haul passenger experience.

Iberia and RECARO are trialling sustainable Economy Class seating on an A320neo, featuring upcycled materials and innovative design. The aim is to combine passenger comfort with more sustainable cabin interiors.

Air Transat has transformed its payment operations with DLX Pay, leveraging intelligent retries, real-time insights and rapid PSP onboarding to boost conversion, recover lost revenue and enhance operational efficiency.

United Airlines has unveiled United Relax Row, a first-in-North-America Economy seat that converts into a couch with extra comfort, custom bedding, and family-friendly amenities, set to roll out on long-haul flights by 2027.

British Airways teams up with Audible to deliver over 250 hours of free audiobooks and podcasts onboard long-haul flights, spotlighting British talent and enriching the passenger inflight entertainment experience.
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