Optimising commercial performance has never been more vital, and APEX FTE Ancillary & Retailing 2026 will once again bring together senior executives and decision-makers from across the global air transport and travel ecosystem.
Co-located with APEX FTE EMEA, this unique gathering combines scale with intimacy – creating a high-quality, senior-level environment where attendees can connect, collaborate, and share strategies driving the next generation of airline and airport retailing.
The 2026 theme, ‘Transformative Approaches & Business Models’, will inspire delegates to rethink traditional frameworks and explore new ways to maximise revenue, enhance customer engagement, and leverage digital innovation across every stage of the journey.
Guided by an Advisory Board of leading commercial figures and shaped by the insight of Eric Léopold, FTE’s long-time collaborator and Ancillary & Retailing Content Director, this year’s agenda will deliver a deep exploration into the evolution of airline retailing, ancillary growth, and end-to-end commercial and retail strategies – helping you design more profitable, passenger-centric business models for the future.
Featuring the exclusive Commercial Collaboration Playbook launch, Agentic AI Day, and sessions covering next-generation airline retailing, airport commercial innovation, ancillary revenue generation, and more.
View the Ancillary & Retailing agenda
APEX FTE Ancillary & Retailing 2026 shines a spotlight on the strategies, partnerships, and technologies redefining airline and airport retailing. Across three immersive days in Dublin, commercial leaders will explore new approaches to value creation – from digital retail and dynamic offers to loyalty, data, and end-to-end retail strategies.
Here’s what to look forward to at the world’s definitive event for airline and airport commercial innovation and revenue growth.
Hear from global commercial leaders and innovators transforming air transport. Sessions will explore retailing strategies, dynamic pricing, loyalty, data-driven personalisation, digital commerce, and sustainable growth models designed to help airlines and airports thrive in a new commercial era.
Experience the technologies, products, and partnerships powering the future of airline and airport retail. From advanced merchandising platforms and payment solutions to connected loyalty ecosystems, discover what’s redefining passenger value and commercial success.
From informal meet-ups and networking receptions to the unmissable FTE EMEA Awards Party, every occasion is designed to help attendees unwind, share ideas, and build genuine connections in a relaxed, inspiring atmosphere in the heart of Dublin.
Your pass also grants access to the APEX FTE EMEA, uniting digital, commercial, and operations professionals under one roof.
Our intelligent matchmaking platform helps you identify and connect with the most relevant peers, partners, and prospects – before, during, and after the show. Maximise your time in Dublin and spark collaborations that continue long after the event.
Celebrate the organisations and innovators driving progress in airline and airport retailing, ancillary growth, loyalty, and digital commerce at the FTE World Airline Ancillary Award and the FTE World Airport Retailing Award ceremonies.
APEX FTE Ancillary & Retailing 2026 attracts the most senior and forward-thinking commercial minds in the air transport industry. It’s where the people shaping the future of airline and airport retailing, revenue, and partnerships come together to learn, collaborate, and grow.
The result is a uniquely high-quality gathering where airlines, airports and their partners collaborate to define how value will be created and shared across the travel journey.
The APEX FTE Ancillary & Retailing exhibition provides the ultimate platform to showcase the latest solutions, products and services designed to help airlines, airports and partners optimise revenue, elevate retail experiences, and engage customers across every stage of the journey.
“I think it’s a great event and it’s just a great platform to discover lots of different ideas out there. We as an airline can take advantage of some of these ideas and work together with our partners to bring some of them to life. ”
“We have had a wonderful experience. This is our first time exhibiting at FTE Dublin. The quality of people that we have met has been superb. It is one of the first events we have been to where there is a real social aspect to it. What FTE puts on outside of the actual conferences and exhibition is really engaging. ”
“Ancillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE …screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts. ”
“We very much enjoy coming to Dublin for FTE EMEA and FTE Ancillary & Retailing. We have had a good event, speaking to exactly the right people. It is everything we hoped for. The social events are of paramount importance. In the exhibition we have serious talks about business and our vision, then the social events really give a different …aspect to the event – you are able to converse with people on a different level in a more relaxed atmosphere. ”
“I have been very happy being here. We have had a good audience with lots of nice meetings and relevant people. The social aspect of the event has been very nice – the opportunities have been there to meet people, and everyone has been in good spirits. The conference content has been well tailored. Will we attend again? The immediate …answer is yes. ”
“The event will give us an insight on where we stand, how Covid has changed certain frameworks and should give us food for thought of how to handle the challenges in the future of the retail and F&B world. Come and join the FTE Event in Dublin and be inspired. ”
“I think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are …also very grateful for the Ancillary Award that goes to my team. ”
“It is the second time that we have exhibited at FTE Dublin and it has been fantastic. I think the conference subjects have been really interesting and topical. The networking has been fantastic, with good conversations and good individuals to meet from across different areas of the travel sector. ”
Join us in Dublin for the world’s definitive event for airline and airport commercial innovation and revenue growth.
Register NowOur team is happy to assist with registration, exhibition, or partnership queries.
Contact UsShowcase your retailing, loyalty, and digital commerce solutions to airline and airport leaders.
Book Your BoothAPEX FTE Ancillary & Retailing 2026 will be the world’s definitive event for airline and airport commercial innovation and revenue growth. The show will bring together global leaders in retailing, loyalty, payments, digital transformation, and ancillary strategy to explore new business models, share best practices, and unlock new commercial opportunities across the end-to-end travel experience.
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Why attend APEX FTE Ancillary & Retailing?
Why exhibit at APEX FTE Ancillary & Retailing?