KLM enables Apple’s AirTag location feature to enhance baggage recovery and improve travel experience


KLM has integrated the Apple AirTag location feature to digitally support baggage tracking. Customers can securely share the location of their AirTag or Find My network accessory for an enhanced CX.

KLM – a Partner of the FTE Baggage Innovation Working Group – is now enabling customers to use a new Share Item Location feature to privately and securely share the location of their AirTag or Find My network accessory with KLM customer services to more quickly locate lost or delayed bags and reunite them with customers.

“At KLM, we continuously strive to improve the travel experience of our passengers,” said Barry ter Voert, Chief Experience Officer, KLM Royal Dutch Airlines. “This integration of Share Item Location with AirTag fits seamlessly with that ambition. Every lost suitcase is one too many and we want to tackle that in an innovative way. This contributes to higher customer satisfaction and reduces baggage claim costs and the workload of tracing baggage.”

To share the location of their AirTag or Find My network accessory with the airline, customers can first generate a Share Item Location link in the Find My app on their iPhone, iPad, or Mac. KLM has made it possible for customers to easily add this link to the existing online process for reporting lost baggage. For customers’ privacy and security, location sharing will automatically end as soon as a customer is reunited with their bag, can be stopped by the customer at any time, and will automatically expire after seven days.

Share Item Location is built on the Apple Find My network, a crowdsourced network of over one billion Apple devices that use Bluetooth wireless technology to detect missing devices or items nearby and report their approximate location back to the owner. The entire process is end-to-end encrypted and anonymous, so no-one else, not even Apple or Find My Network accessory manufacturers, can view an item’s location or information.

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