Aer Lingus joins Hidden Disabilities Sunflower program to provide an inclusive, seamless CX


Aer Lingus has joined the global Hidden Disabilities Sunflower program as it aims to provide greater assurance to customers with non-visible disabilities during their travels for an inclusive, seamless experience.

Aer Lingus – a member of International Airlines Group (Headline Partner of the co-located APEX FTE EMEA and APEX FTE Ancillary & Retailing events, Dublin, 10-12 June 2025) – has joined the global Hidden Disabilities Sunflower program. The Hidden Disabilities Sunflower is a discreet symbol that people with hidden disabilities can wear to show that they may need extra support, patience or understanding as they travel.

Aer Lingus’ membership in the Hidden Disabilities Sunflower program aims to provide greater assurance to customers with non-visible disabilities during their travels. The airline’s customer-facing teams will receive ongoing training to enhance their ability to assist individuals wearing the Hidden Disabilities Sunflower. This assistance might include offering support, extra time, showing patience, or simply giving a reassuring nod.

“At Aer Lingus, we’re committed to connecting people, places and possibilities and our goal is to ensure that all Aer Lingus customers enjoy a seamless travel experience,” said Susanne Carberry, Chief Customer Officer, Aer Lingus. “By joining the Hidden Disabilities Sunflower program, we aim to ensure that all our customers, including those with non-visible disabilities, feel recognised and supported throughout their journey with us.”

Ruth Rabét, Global Business Director, Hidden Disabilities Sunflower, commented: “We are delighted to welcome Aer Lingus to the global Hidden Disabilities Sunflower program. Ensuring an inclusive experience for passengers sits centrally to Aer Lingus operations. The Sunflower provides the staff with a visual cue that the wearer has a non-visible disability and signals that they may require an offer of support, extra time and understanding. The Sunflower enhances accessibility and contributes to a positive passenger journey.”

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