Heathrow – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has unveiled the first stage of the transformation of its VIP offering. Now named The Windsor by Heathrow, the refurbishment and rebrand of the private terminal signals a new chapter in luxury travel, providing a discreet, luxury experience to high-profile guests.
The VIP experience has been elevated with a fresh new identity for 2025. The Windsor by Heathrow rebrand took eight months to deliver and cost over £3 million. This investment is in addition to the recently announced £2.3 billion investment plan to upgrade the airport over the next two years.
With prices starting at £3,812 (including VAT) for up to three guests, the luxury service has been tailored to meet the needs of ultra-high-profile guests from world leaders to A-list celebrities – offering discretion, convenience and a seamless travel experience.
The Windsor by Heathrow offers a luxury ‘door to door’ experience, with a chauffeur-driven, all-electric BMW taking guests from front door to plane door.
“The Windsor by Heathrow is more than just a rebrand, it’s a testament to our heritage in pioneering luxury travel,” said Charlotte Burns, VIP Lead at Heathrow. “From our carefully curated interiors to our exceptional service, we provide our guests with an unparalleled experience that reflects the finest of British hospitality. From the moment you step out of your front door, to the second you board your plane, we ensure that every detail is taken care of – making your journey seamless, relaxing and unforgettable.”
The first phase of the refurbishment focuses on The Windsor, home to eight private lounges and a stylish welcoming entrance lobby. Designed by Oliver Burns Studio, the interiors blend thoughtful luxury with contemporary elegance. The redesigned spaces feature bright and inviting aesthetics, complemented by bespoke furnishings designed in-house, and crafted by local artisans. The spaces are accented with curated British design elements, including Axminster carpets in soft hues.
The Windsor suite doubles as a private art gallery, showcasing museum-worthy artworks from around the world. Modern British artists such as David Hockney, Tracey Emin and Francis Bacon, as well as American icons like Andy Warhol, feature on the walls. Guests can purchase them at the click of a button, through a QR code hanging next to each artwork.
Guests can enjoy exclusive fine dining options from Michelin-starred chef Jason Atherton, including a new signature dish to mark a new era of The Windsor: English butter shortbread with praline cream, Earl Grey tea ice cream, custard sauce and charred mandarin.
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