British Airways – a member of International Airlines Group (a Corporate Partner of the FTE Digital, Innovation & Startup Hub) – has reopened its Seattle lounge, following an extensive refurbishment. It is the latest of the airline’s lounges to offer an improved pre-flight customer experience, joining Singapore, Washington, Lagos and London Gatwick, which have all been given a new look and feel over the last nine months.
The airline’s lounge at Seattle-Tacoma International Airport has been designed taking inspiration from the Pacific Northwest, while also incorporating British design elegance. The lounge now features a completely redesigned food servery area offering a comprehensive range of hot and cold items, a dedicated à la carte dining experience for First customers and work-friendly focus pods. A brand-new full-service bar has also been installed acting as an elegant centrepiece to the lounge and walls are adorned with textile artwork by local artists such as Hannah Mason.
“We announced our £7 billion transformation programme last year and promised to improve the customer experience both on the ground and in the air,” said Calum Laming, Chief Customer Officer, British Airways. “Across our global network we have 28 lounges in 20 airports that all play a huge part in our customers’ journeys, so we’re committed to offering the very best experience. Just like our customers and colleagues, each lounge is unique. Customers can expect to see nods to our British heritage blended seamlessly with features that celebrate the locality of the destination. We’ve worked with local designers, artists, and suppliers across the globe to ensure that each lounge has its own British Original personality – and we can’t wait to unveil more.”
British Airways will also be opening a new lounge in Miami later this year, in a brand-new space conveniently located above the departure gates. Lounge refreshes in Boston and Glasgow will also commence later this year.
Hear more from British Airways at the FTE World Innovation Summit, hosted by Pittsburgh International Airport on 13-15 May 2025. Sean Doyle, Chairman & CEO, British Airways, will deliver the Opening Keynote, sharing insights into BA’s £7 billion transformation.
Find out more and register for the FTE World Innovation Summit >>
