Air France has launched its first signature home fragrance – AF001. To create this fragrance, the airline called on the talents of Francis Kurkdjian, master perfumer and artistic director of Maison Francis Kurkdjian.
“I’m very proud to have created Air France’s first signature home fragrance,” said Francis Kurkdjian. “It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me to create this light, fresh and comforting home fragrance.”
The home fragrance will gradually be introduced at the entrance to certain Air France lounges at Paris-CDG Airport, as a welcome gesture at the start of a journey. Air France will be gradually using the fragrance in its other lounges around the world over the coming months.
AF001 is described as a comforting musky scent, combined with mimosa from the south of France, adding a sunny, natural vibrancy. Created with hints of jasmine and rose, its delicate floral aura aims to take travellers on a real olfactory journey, capturing a specific moment in time.
“The Air France travel experience now elevates all five senses: sight, with the haute couture uniforms of our staff, our cabin interiors and the meticulous design of our lounges, taste with the delicious dishes on the menu onboard, touch with the soft fabrics of our seats, sound with our playlists onboard, and now smell with this prestigious signature fragrance,” said Fabien Pelous, SVP Customer Experience, Air France.
A reference to the Concorde flights between New York and Paris in the late 1970s, the name AF001 is designed to evoke the world of Air France and the codes specific to air travel.
