Heathrow welcomes opening of new Plaza Premium Lounge in Terminal 4 to elevate CX


Heathrow – a Corporate Partner of the FTE Digital, Innovation & Startup Hub and a Partner of the FTE Baggage Innovation Working Group – has welcomed the opening of a new Plaza Premium Lounge in Terminal 4.

Heathrow – a Corporate Partner of the FTE Digital, Innovation & Startup Hub and a Partner of the FTE Baggage Innovation Working Group – has welcomed the opening of a new Plaza Premium Lounge in Terminal 4.

The opening marks a move from the existing Plaza Premium Lounge to a newly developed and larger space ideal for travellers looking to elevate their pre-flight experience while enjoying a tranquil escape away from the hustle and bustle of departures.

The 766sqm lounge, with floor to ceiling runway views and a capacity of 147, offers a quiet zone for business travellers needing to focus. The lounge is designed with subtle nuances to the surrounding city of London. Elements include use of architecture in a simple and stylised way, as well as fun influences from the London Underground tube seat patterns in the furniture and tiles.

The new opening at Heathrow’s Terminal 4 is the first Plaza Premium Lounge in the UK to offer the new ‘Proudly Local’ experience that Plaza Premium Group is introducing globally. Aiming to be ‘your destination before departure’, ‘Proudly Local’ offers travellers the chance to learn more about the destination and its culture through art, food, and community.

“We’re delighted to announce the opening of the new Heathrow Terminal 4 lounge as we celebrate 10 years of Plaza Premium Group in the UK,” said Lorenzo Valori, Vice President of Commercial Development and Operations Europe, Plaza Premium Group. “This is our second opening in London this year, also marking our sixth lounge in the city. London remains one of the world’s most important aviation hubs with strong global connectivity and we are committed to further strengthening our presence here. London stands as one of the cultural capitals in the world. With the introduction of ‘Proudly Local’, we want our guests to immerse themselves in the city’s rich heritage and culture through the experience, ultimately enhancing their journey.”

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