Changi Airport Group – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – has revamped its Changi Rewards loyalty programme in line with continuing efforts to elevate the customer experience. Attractive perks range from enhanced free parking to birthday vouchers, as well as the introduction of a new membership tier – named ‘Monarch’ – for its most esteemed patrons.
During their birthday month, all Changi Rewards members used to earn double bonus points on their first transaction (capped at S$1,000) with a minimum spend of S$10. While regular members continue to enjoy this perk, Gold and Platinum members now receive S$20 and S$40 worth of Changi e-Voucher Flexi respectively on the first of their birthday month. These vouchers can be used at any participating outlet at Changi Airport’s terminals and Jewel.
Previously, Gold members were required to spend a minimum of S$35 to redeem one hour of free parking at Changi’s terminals. This is now enhanced to one hour of free parking daily, with no minimum spend. If Changi Rewards members spend S$60 at Terminals 1 to 4 or S$80 at Jewel Changi Airport (Jewel), they can enjoy two hours of free parking. This means Platinum members can enjoy a maximum of four hours of free parking, building on the two hours of free parking they are entitled to without spend.
The Changi Rewards refresh also includes the introduction of a new premium tier called ‘Monarch’. Monarch members are treated to a 4% rebate on their spending, in the form of eight times the amount of Changi Rewards points earned by Changi Rewards’ Member tier, without any points cap. Year-round complimentary parking at all Changi Airport terminals and Jewel with more than 20 reserved parking spots, highly personalised 1-on-1 shopping and dining reservation services from the dedicated Monarch Concierge team, and S$60 worth of Changi e-Voucher Flexi for birthday months are just some of the other benefits. A ‘by-invite only’ membership tier, Monarch members must attain a qualifying spend of S$25,000 across 12 months at Changi Airport, iShopChangi or Jewel, among other criteria.
“With the Changi Rewards refresh, we aim to give both loyal and new customers even better reasons to shop and dine at Changi Airport,” said Jeffrey Loke, Senior Vice President of Pricing and Commercial Strategy, Changi Airport Group. “One upcoming enhancement that members can look forward to is being able to directly offset your payments at Changi Airport’s terminals, Jewel, and iShopChangi with Changi Rewards points. CAG’s strong push to lift the customer experience and enliven our retail and dining scene also helps our tenants by pulling in footfall, which is why we have a constant pipeline of exciting initiatives and events, including the much-anticipated year-end Changi Festive Village.”
