Jewel Changi Airport, Singapore’s iconic lifestyle destination, and Trip.com, a leading player in the global travel industry, have announced a strategic three-year partnership aimed at promoting travel. Changi Airport Group is a Headline Partner of FTE APEX Asia Expo, taking place in Singapore on 19-20 November 2024.
Bringing together best-in-class leisure experiences and travel services, the partnership promises to deliver more exciting programmes for travellers. Jewel Changi Airport will leverage Trip.com’s extensive global network to reach a wider international audience, encouraging travel to Singapore and more visitors to Jewel. As Trip.com continues to expand its presence globally, the partnership will also enable it to further raise brand awareness among Jewel’s diverse audience of international and local visitors.
“We are pleased to partner Trip.com in our efforts to drive tourism in Singapore and promote Jewel as a must-visit destination to international travellers through Trip.com’s global reach,” said James Fong, CEO of Jewel Changi Airport Development. “The synergy between our two brands presents opportunities for strategic collaboration and we are confident of solidifying Jewel’s position as a premier destination for travellers through the various co-marketing initiatives.”
This partnership is inked against the backdrop of Jewel’s strong growth trajectory, where overall footfall has increased by almost 15% and the number of foreign visitors by more than 20%, for the period from January to June 2024 compared with the previous year.
Trip.com is presenting a unique and interactive travel-themed pop-up event titled Traveller’s Wonderland nestled in Jewel’s lush indoor greenery environment. Until 7 October 2024, this first-of-its-kind experiential display will bring visitors on a trip around the world, right at Jewel. Iconic attractions of China, Japan, the United Kingdom, and Thailand, consistently popular travel choices for both Singaporean and international travellers, will be showcased at four displays. These creative displays will offer a glimpse into these vibrant cultures and breathtaking landscapes, creating compelling photo opportunities for visitors.
As part of the partnership, Jewel Changi Airport will run special campaigns on Trip.com to attract more visitors to Canopy Park, as well as to spur spend at Jewel’s best-in-class retail offering. Jewel and Trip.com will also jointly launch a brand-new Trip.com Light & Music Showcase in October, to be designed by prolific Los Angeles-based water feature designer WET.
“The Jewel Rain Vortex is an iconic global attraction, and Trip.com is thrilled to partner with Jewel Changi Airport to create immersive new experiences that elevate the travel journey,” said Bo Sun, Chief Marketing Officer, Trip.com Group. “This collaboration will allow us to engage with and delight visitors of all ages from Singapore and around the world, and we look forward to debuting this spectacular experience in October.”
Hear more from Changi Airport Group in the Premium Conference at FTE APEX Asia Expo, taking place in Singapore on 19-20 November 2024. Jayson Goh, Executive Vice President, Airport Management, Changi Airport Group, is participating in the ‘Aviation Leaders Keynote Panel – identifying opportunities, overcoming challenges and embracing innovation to support future growth across Asia and beyond’.
Meanwhile, Chua Ching Hock, General Manager – Seletar Airport, Changi Airport Group, is speaking in the ‘Airport Innovation Summit’ with a presentation titled ‘Innovation in smaller airports – the Seletar Airport journey’.
Register for FTE APEX Asia Expo 2024 >> View the FTE APEX Asia Expo 2024 Premium Conference agenda >>
