Louisville Tourism has opened its first Airport Welcome Center at Louisville Muhammad Ali International Airport (SDF). The aim is to offer a personal touch to help travellers get the most out of their stay by providing expertise and recommendations, ultimately driving tourism impact all around the city. During key peak days and times, the Airport Welcome Center will engage in activations to promote ‘Bourbon City’s’ distilleries – including distillery-hosted bourbon tastings, inviting guests to sample bourbon balls and showcasing Louisville’s music scene through live performances or curated playlists.
“The new Welcome Center from Louisville Tourism at SDF is another great addition for our airport,” said Dan Mann, Executive Director, Louisville Regional Airport Authority. “It provides a dedicated space to learn about the great things to do, variety of local restaurants and top attractions throughout the community, including all things bourbon. Through our relationship with our tourism friends, we are working towards the same goal of providing visitors a best-in-class experience when they arrive at SDF.”
The new Airport Welcome Center will be instrumental in assisting travellers arriving for the 150th Kentucky Derby, the 106th PGA Championship and popular music festivals Bourbon & Beyond and Louder Than Life.
The new Airport Welcome Center will complement the efforts of the volunteer Airport Ambassador Program at SDF, which is nearing its 20th anniversary. Volunteers will continue staffing the terminal’s Information Center on baggage claim as they help passengers and other visitors with airport-specific questions, needs and other assistance as they arrive to Louisville.
“At Solid Light, we’re proud Louisvillians. It’s an honour to be the design partner for the new Airport Welcome Center celebrating all Bourbon City has to offer,” said Cynthia Torp, Owner and CEO, Solid Light. “We understand that as people are on the move, they seek and receive signals from their environment. Our design utilises a unique blend of local graphics, warm messaging, furnishings, and objects to stand out, creating an inviting, contemporary environment that welcomes visitors as they prepare to explore Louisville.”
