Detroit Metropolitan Wayne County Airport (DTW) has launched DTW Rewards, a free loyalty program that provides members with perks such as gift cards, airline miles and cashback for nearly every dollar spent at DTW.
Customers can enrol in the program, at no cost, at DTWRewards.com or by connecting to airport WiFi. Members securely link their credit or debit card accounts to begin earning points as they shop and dine at DTW and more than 100 other participating airports.
“DTW Rewards will give our customers another reason to enjoy our nearly 100 shops and restaurants at the number one ranked mega airport in North America,” said Chad Newton, CEO, Wayne County Airport Authority. “We pride ourselves on delivering an excellent customer experience at DTW. This program will provide us with data to help make our airport even better.”
DTW partnered with Thanks Again, LLC and its GlidePathCX platform to bring DTW Rewards to fruition. GlidePathCX will allow DTW to capture real-time insights, including customer feedback through survey responses.
“We are excited to partner with Detroit Metro Airport in order to measurably boost the passenger experience using actual acquired insights and data,” said Marc E. Ellis, CEO, GlidePathCX. “We give the passenger a voice that benefits both the Detroit Metro Airport and its loyal customers.”
