American Airlines is expanding a trial of touchless bag drop across most terminals at Dallas/Fort Worth International Airport (DFW). Introduced last year at DFW and Ronald Reagan Washington National Airport (DCA), the trial allows customers who choose to enrol to drop their bags using biometric technology.
The airline has also announced that it will expand the touchless technology trial to gain entrance to an Admirals Club at DFW later this year and consider additional airport touchpoints going forward.
Currently, Admirals Club lounges offer touch-free ways to read the news or enjoy magazines, which can be accessed via QR code or read.aa.com after connecting to the free Admirals Club Wi-Fi. Later this spring, American plans to introduce mobile ordering in select Admirals Club lounges.
Insights from these trials will inform future tests to create touchless waypoints throughout the entire airport experience, including a test of biometric domestic boarding in collaboration with DFW later this year.
“While fewer customers have travelled over the last year, our team used their time to go into overdrive developing, testing and implementing new ways to give customers more confidence and comfort when they travel,” said Julie Rath, Vice President of Customer Experience and Reservations. “We’re ready to welcome customers back onboard with thoughtful, touchless technology that puts more control in their hands and makes their journeys more comfortable.”
