Virgin Australia has unveiled its new lounge at Adelaide Airport, ten months later than anticipated due to COVID-19.
The 283-seat Adelaide Lounge completes Virgin Australia’s network of seven domestic lounges across major airports around Australia. According to the airline, the lounge is true to the Virgin Australia brand, creating a “warm, authentic and inviting environment” for frequent flyers.
The contemporary design includes a breeze block feature wall upon entry, with canopy ceilings, and ceramic tiling which leads guests into a large light-filled space, with the centre walkway leading guests to numerous dining and seating areas. Ambient lighting, bright greenery and Australian sustainable furniture completes the lounge, making it a relaxed and inviting place for passengers to refresh and recharge.
Among some of the main features of the revamped lounge are a coffee bar, a library, dedicated office space with PCs, sunroom, and a bar and wine cellar where guests can sample or purchase wines from renowned South Australian vineyards.
Virgin Australia CEO Jayne Hrdlicka said the new lounge was the first of many new and exciting products for customers following the airline’s re-launch.
“We are continuing to write a new chapter at Virgin Australia and we’re incredibly focused on creating great experiences for our guests,” said Hrdlicka.
“We know our capital city lounges are highly-valued by our frequent flyers and we’re reimagining the experience in a very Virgin way. Not only is the new Adelaide Lounge the best airline lounge at Adelaide Airport, but it’s fun, relaxed, and a place that everyone will feel welcome and comfortable.
“We plan to make significant investment in our lounges over the next few years. The new lounge we’ve unveiled today will be the foundation for the Virgin aesthetic and experience we will roll out across the network.
“Enhancing our lounge experience is one of many changes we are making for our guests. This adds to the announcements we have already made signalling a deeper investment in technology to improve our customer experience, refreshed on-board catering to be announced soon, great bonus Points and Status match offers for our Velocity members, cheaper fares, and extended flexibility to change bookings.”
New menu and a food ordering system
To coincide with the opening, Virgin Australia has also launched a new menu, featuring a selection of sandwiches, salads, wraps and healthy snacks, prepared on site. An enhanced menu will be implemented at all lounges across the airline’s network in the coming weeks.
Virgin Australia is also trialling a food ordering system, offering guests end-to-end table service. Initially available in Adelaide and Melbourne, guests will be able to order food and beverages directly to their seat or table by simply scanning a QR code and placing an order on their phone.
The advancement is aimed at providing a seamless table service for guests, as well as reducing movement and further enhancing the COVID-safe environment.
The airline says that the opening of the new Adelaide Lounge marks a significant moment for the company’s future, with the airline expected to make further improvements to its customer offering, including a new and fresh onboard menu for Business Class, and a buy onboard retail menu for Economy and Economy-X guests, to be revealed in the coming months.
The Virgin Australia lounges in Melbourne, Sydney, Brisbane, Gold Coast, Adelaide and Perth are now open, with a seventh and final domestic Lounge expected to open in Canberra next month.
