Under the motto “Loyal to the way you move”, Lufthansa Innovation Hub has launched RYDES, the first app in Europe to reward points for each journey with a digitally bookable mobility service. These include car sharing, bike sharing and e-scooter sharing services, public transport and Germany’s Deutsche Bahn. Kick scooters will also be added soon.
René Braun, RYDES Project Manager, Lufthansa Innovation Hub, said: “With RYDES, we are launching a whole new type of loyalty programme that does not reward loyalty to a type of transport and thus reacts to the changing mobility behaviour of parts of the young, digital-savvy generation. With RYDES, we are testing a new programme that stands out in three key ways: it works for all mobility providers, it is 100% digital, the rewards are curated for the target group and can be redeemed transparently and very easily.”
Collecting and redeeming points for rewards works directly via the RYDES app. Users scan their digital tickets and RYDES books the points for each trip to their personal points account. In addition to free minutes with mobility partners, also available are vouchers with reward partners Eurowings, Amorelie, Tinder, ABOUT YOU and Amazon, as well as discounts for fitness memberships, or a free coffee.
Users can also collect additional points via mobility challenges. In the “Up-in-the-Air Challenge,” users are rewarded with an instant reward if they upload a flight ticket from Eurowings, easyJet or Ryanair. In the “Transporter Challenge” carsharing provider MILES rewards the booking of a rental van with 1,000 extra points. Seven additional challenges benefit entirely different types of mobility – from environmentally-friendly driving to intercity travel.
