Up in the Air News

Singapore Airlines is collaborating with Salesforce to co-develop Artificial Intelligence (AI) solutions for airlines at the Salesforce AI Research hub in Singapore to further enhance customer experience.

Virgin Atlantic is to partner with Joby Aviation on the launch of an innovative air taxi service in the UK. The partnership aims to offer seamless, zero-emission, short-range journeys from LHR and MAN.

All Nippon Airways (ANA) and Hopper have begun sales of ANA international tickets using New Distribution Capability (NDC). Hopper will help ANA “continue to enhance travel experiences for customers”.

JetBlue, along with its fuel partners, has marked the first-ever regular supply of Sustainable Aviation Fuel for commercial air travel in New York at JFK Airport – “an important lever in decarbonising the industry”.

Air New Zealand has launched a new wine label – Thirteen Forty Five – which is now exclusively available in its lounges throughout New Zealand and in Premium Economy cabins on international flights.

KLM is trialling Immfly’s ‘Buy On Board’ service, as it explores digital onboard solutions to further enhance CX. The aim is to offer travellers more personalisation, while also achieving operational efficiencies.

American Airlines is introducing new spring menu options for customers both inflight and in its Admirals Club lounges, along with the option to use AAdvantage miles to purchase food and beverages.

Air Canada has announced the addition of Michelin-starred Chef Masaki Hashimoto to its culinary panel. His exclusive creations have debuted in Air Canada Signature Class, on all flights between Canada and Japan.