REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
Singapore Airlines – a Headline Partner of FTE APEX Asia Expo, Singapore, 19-20 November 2024 – has unveiled its revamped Premium Economy Class inflight experience, with expanded F&B and a new amenity kit.
Cathay Pacific is reinforcing its commitment to memorable dining experiences by collaborating with JIA Group’s Michelin-starred French restaurant Louise to bring onboard its fresh take on French cuisine.
Air Canada has announced a comprehensive upgrade of its menus for all travellers, with 100+ new rotating seasonal recipes, as part of its focus on “investing in every aspect of the customers’ journey”.
Etihad has launched a new collection of amenity kits and loungewear in partnership with Italian design house Giorgio Armani and luxury wellbeing brand ESPA, as well as a range of complimentary tote bags.
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Alaska Airlines is serving its first-ever custom craft beer exclusively brewed for the carrier and offered complimentary in First and Premium Class, and for purchase in the Main Cabin and select lounges.
As global interest peaks in ‘Veganuary’, Emirates has noted a surge of 40% in customer demand for plant-based meals. To meet demand, it will introduce an array of new vegan dishes onboard and in lounges.
Qatar Airways is collaborating with Qatari Chef, Noof al Marri, who will bring her passion for Qatari cuisine to the airline’s Business Class. Chef Noof al Marri is known for her Qatari fusion concept.
As part of its focus on digitally-enabled journeys and innovation, Emirates is now offering its inflight meal pre-ordering service across 92 routes. This adds to existing AI-enabled customer preference tools.
10-12 June 2025, Dublin
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United has announced the largest upgrade to its United Polaris business class experience in seven years, with new in-airport and onboard amenities designed to give customers “the best sleep in the sky”.
Lufthansa is enhancing its onboard offering with an expanded inflight service that will offer more choice, more entertainment and more sustainability in the future, as part of ongoing CX innovation efforts.
Cathay Pacific is introducing a contemporary range of plant-based dishes developed in collaboration with Hong Kong-based plant-forward restaurant, VEDA by Ovolo. The aim is to “bring memorable experiences”.
Emirates has unveiled a collection of Bulgari amenity kits for the Autumn/Winter season in First and Business Class, in keeping with its “commitment to providing an exceptional customer experience onboard”.
Air Canada has announced products and services designed to add convenience to its onboard experience. These include expanded inflight F&B, family-friendly IFE options, and advances to the Air Canada App.
Emirates is launching a meal pre-ordering initiative, available to passengers between 14 days and 24 hours in advance of their flight, as part of efforts to deliver a “premium inflight dining experience”.
British Airways is introducing holiday treats for customers this summer, including ice cream, seasonal menus and brand-new inflight entertainment as part of its ongoing commitment to the customer experience.
American Airlines is elevating its onboard CX with offerings designed to deliver “a consistent and connected inflight experience”. This includes new inflight meals, updated connectivity, and new entertainment options.
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