REDEFINING THE END-TO-END PASSENGER EXPERIENCE AND BUSINESS PERFORMANCE
In this interview, Yelena Obukhova, Vice-President Inflight Services, Air Astana, shares insights into the airline’s focus on personalisation, inflight entertainment, sustainability and emerging technologies.
Lufthansa Group and Spafax have announced an extension of their strategic partnership until 2028, aiming to revolutionise the passenger journey by integrating state-of-the-art entertainment experiences.
Lufthansa Group is equipping short and medium-haul aircraft across three of its airlines – Lufthansa, Austrian Airlines and SWISS – with broadband internet this year, meaning in total more than 150 aircraft.
Air New Zealand is working with Starlink to introduce free internet onboard domestic aircraft. Starlink will be installed on a domestic jet in late 2024 to deliver high-speed connectivity and enhanced CX.
American Airlines is extending its relationship with Intelsat, with the plan to install new high-speed WiFi capability on nearly 500 regional aircraft beginning next year.
Aerolíneas Argentinas has selected Intelsat to provide inflight connectivity service on 18 Airbus A330 and Boeing 737 MAX aircraft. It is the first in Latin America to use Intelsat’s new ESA antenna.
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Air Canada is continuing to invest in comfort across its fleet of A321s and A320s, featuring a new cabin interior, new technologies and services such as Bluetooth audio and free high-speed connectivity.
Malaysia Airlines has selected Viasat Inc to outfit its new Boeing 737-8 fleet with a wireless IFE system. It will also introduce high-quality connectivity to deliver “exceptional onboard experiences”.
SWISS has introduced free use of the internet for chat services such as WhatsApp on all long-haul flights. The new facility is available in all classes of travel, throughout the flight and with no data limit.
Singapore Airlines has extended free unlimited Wi-Fi access to all travellers in all cabin classes, including Premium Economy and Economy, empowering customers “to stay connected, entertained and productive”.
10-12 June 2025, Dublin
Empowering the airline sector to profit from collaborative digital retailing opportunities at every step of the journey
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A gathering of air transport’s digital and innovation leaders, creative designers and progressive minds who will inspire one another and reimagine travel together.
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SWISS has introduced free use of the internet for chat services such as WhatsApp on all long-haul flights. The new facility is available in all classes of travel, throughout the flight and with no data limit.
Singapore Airlines has extended free unlimited Wi-Fi access to all travellers in all cabin classes, including Premium Economy and Economy, empowering customers “to stay connected, entertained and productive”.
Ethiopian Airlines is to offer high-speed inflight broadband onboard its upcoming A350-1000 aircraft, with GX Aviation provided by Inmarsat and selected through the Airbus Airspace Link HBCplus programme.
Japan Airlines has reached an agreement with Intelsat to upgrade about 50 Boeing 737s and 767s to the company’s 2Ku inflight connectivity solution “to offer more robust inflight connectivity for passengers”.
Following the successful roll-out to easyJet’s EU and Swiss fleets, inflight technology provider AirFi has further deployed its portable streaming solution across the remainder of the airline’s fleet.
Emirates has enhanced inflight connectivity, so all passengers can enjoy some form of free connectivity once they sign up to Emirates Skywards. The airline will also offer high-speed broadband onboard 50 new Airbus A350s.
Norwegian is to launch Anuvu’s cutting-edge high-speed WiFi technology as it works on “developing and improving our services onboard and having a seamless, stable WiFi experience in the air”.
Etihad has launched new Wi-Fly ‘Chat’ and ‘Surf’ packages to ensure travellers have “an enjoyable connected experience” on its wide-body fleet, meaning they can catch up on social media, work or browse as they wish.
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