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APEX

FTE Ancillary & Retailing

10-12 June 2025 The Dublin RDS

The world’s definitive revenue focused air transport show

750+ Visitors
100+ SPEAKERS
50+ EXHIBITORS
FTE Innovate Awards
Multiple topics
social events

Optimising commercial performance has never been more important, and the FTE Ancillary & Retailing event brings together under one roof executives representing every type of industry stakeholder globally.

FTE Ancillary & Retailing is a very sizeable gathering, but more boutique in scale than many other industry events. We focus on creating a high-quality senior-level gathering in a more intimate environment, which enables attendees to connect and network one-to-one, share ideas and learnings with one another, and engage on a more personal level. This year’s event theme of ‘Customer-Centric Innovation’ is perfectly tailored to help you plan for the future by immersing yourself in meaningful discussions with industry peers on the most pertinent topics right now.

We are supported by an Advisory Board of industry commercial leaders and in 2025 are, once again, working with long-time friend to FTE Eric Leopold as our Content Director, to bring his unique perspective on the evolution of airline retailing. We are also delighted that the new FTE World Airport Retailing Working Group provides a complimentary platform for the most progressive minds across the sector to share future ideas, visions and learnings on how to deliver positive change in the airport commercial space in the years ahead. This group will meet virtually and in-person around FTE events both in Dublin and Los Angeles. As part of FTE’s commitment to the widest possible engagement, access to the Working Group is free to all relevant industry stakeholders and membership is growing rapidly, with over 400 executives as active members representing almost 100 airports, 100+ partners and 17 airlines.

Meet the FTE Ancillary and Retailing Advisory Board:

Working with us to ensure our focus, and output, is as strong as can be as we push further into making a seismic difference in the commercial space.

Juha Jarvinen

CCO,

Virgin Atlantic

Apple Ignacio

Director, Ancillaries,

Cebu Pacific Air

Nigel Fanning

Group Head of Networks, Schedules, Airline Partnerships and Alliances,

Jetstar Group

Robert Carey

President,

Wizz Air

ALDRIC CHAU

Head of Retail, e-Commerce & Travel Partnerships,

Cathay Pacific

Fraser Brown

Retail & Property Director,

Heathrow Airport

Jayne Wear

Head of Commercial Products & Transport,

Auckland Airport

Ersin Inankul

Head of Aviation Digital,

Jacobs

Sammy Patel

Vice President Commercial,

Vantage Airport Group

Martin Jones

CEO,

CAVU

Philipp Ahrens

Senior Vice President Center Management,

Vienna Airport

Ben-Jie Lim

Head of e-Commerce,

AirAsia

Bert van der Stege

CEO,

Harbour Air Seaplanes

Martijn Steur

Managing Director,

Kinetic Consultancy

Guðmundur Daði Rúnarsson

Chief Commercial and Airport Development Officer,

Keflavik Airport

PLAN YOUR PARTICIPATION AT FTE ANCILLARY & RETAILING


Showcase your capabilities to drive revenue growth to the industry

The leading vendors in the fields of retailing, ancillary, loyalty and digital innovation will showcase their latest solutions, products and services created to help airlines, airports and other industry stakeholders profit from the traveller’s end-to-end journey. Present your brand, capabilities and technologies in the exhibition and use the One-to-One Meeting System to connect with the people actively seeking the next generation of ancillary-focused products and services.


Meet new partners & be inspired on digital retailing, ancillary & personalisation best practice

Alongside unrivalled education in our premium conference sessions, attendees will have the opportunity to meet with forward-thinking partners in the exhibition hall, who will display a variety of passenger-focused propositions for airlines, OTAs, airports and other stakeholders. The vendors will showcase their latest digital solutions, which have been created to enhance customer experiences and increase profitability at every stage of the passenger journey.

We believe there are hundreds of deals industry stakeholders could be doing with various companies, many of whom they are yet to even engage with, to enhance their retailing portfolios. Dublin will be the place to meet all of those looking to forge exciting new relationships to create greater revenue opportunities for all.

Why be part of FTE Ancillary & Retailing?

Exhibitor & Delegate Testimonials

“I think it’s a great event and it’s just a great platform to discover lots of different ideas out there. We as an airline can take advantage of some of these ideas and work together with our partners to bring some of them to life.”

Robert Carey, President, Wizz Air

“We have had a wonderful experience. This is our first time exhibiting at FTE Dublin. The quality of people that we have met has been superb. It is one of the first events we have been to where there is a real social aspect to it. What FTE puts on outside of the actual conferences and exhibition is really engaging.”

Mike Bathard, Managing Director, beSIM Global

“Ancillary growth is imperative for all airlines, and digital is the great enabler to achieving that. However, many new collaborations must be forged between stakeholders to deliver the passenger the right offer at the right moment to enhance customer experiences and increase profitability at every stage of the passenger journey, whether that be through a mobile device or an IFE screen. FTE is working hard, and creatively, to bring those stakeholders together to learn best practice and forge new partnerships, and I am pleased to support their efforts.”

Juha Jarvinen, CCO, Virgin Atlantic

“We very much enjoy coming to Dublin for FTE EMEA and FTE Ancillary & Retailing. We have had a good event, speaking to exactly the right people. It is everything we hoped for. The social events are of paramount importance. In the exhibition we have serious talks about business and our vision, then the social events really give a different aspect to the event – you are able to converse with people on a different level in a more relaxed atmosphere.”

Jasper Quak, Managing Director, BAGTAG

“I have been very happy being here. We have had a good audience with lots of nice meetings and relevant people. The social aspect of the event has been very nice – the opportunities have been there to meet people, and everyone has been in good spirits. The conference content has been well tailored. Will we attend again? The immediate answer is yes.”

Christian Baillet, CEO, SimpleVisa

“The event will give us an insight on where we stand, how Covid has changed certain frameworks and should give us food for thought of how to handle the challenges in the future of the retail and F&B world. Come and join the FTE Event in Dublin and be inspired.”

Philipp Ahrens, Senior Vice President Center Management, Vienna Airport

“I think the event has been very easy-going and a very warm atmosphere so it has been very easy to connect with everybody here. The programme has been very well structured with a good mix of presentations, but also I had some time to look at the expo and meet with people. The Gala Evening was very impressive. We are also very grateful for the Ancillary Award that goes to my team.”

Tiina Tissari, Vice President, Customer Experience and Products, Finnair

“It is the second time that we have exhibited at FTE Dublin and it has been fantastic. I think the conference subjects have been really interesting and topical. The networking has been fantastic, with good conversations and good individuals to meet from across different areas of the travel sector.”

Jennifer Koontz, Assistant Vice President European Airport Properties & Relations, Enterprise Holdings

There is so much we need to understand now about what the future consumer and airport ecosystem looks like, and FTE Ancillary & Retailing is the perfect forum to bring all stakeholders together at this key moment of the recovery to reimagine how we innovate, and collaborate, for the benefit of our passengers, and our businesses.”

Jayne Wear, Head of Commercial Products & Transport, Auckland Airport

“We are very humbled and proud to have won the FTE EMEA Startup Innovation Award here, which is a great milestone for us. We have met a number of interesting people here and had many good conversations. Our priority has been to meet the many airlines here, which is our channel to market. We have had some good conversations and now our job is to transform those conversations into real business. We’re very pleased to have been here at the event and pleased with the quality of visitors we saw. Another nice element has been to network with our start-up peers. It’s also very good from the perspective of airline and airport contacts – it’s nice to have a broad ecosystem here. We as SimpleVisa would be most pleased to come back to the Future Travel Experience events.”

Christian Baillet, CEO SimpleVisa

“Epic. We’ve got 13 solid leads from big airlines. The networking tool is awesome. We do a lot of trade shows and I have to say the 1-2-1 networking tool has made a big difference.”

Al Tredinnick, Business Development Manager, 15below

“It is the second time that we have exhibited at FTE Dublin and it has been fantastic. I think the conference subjects have been really interesting and topical. The networking has been fantastic, with good conversations and good individuals to meet from across different areas of the travel sector.”

Jennifer Koontz, Assistant Vice President European Airport Properties & Relations, Enterprise Holdings

“FTE Dublin 2023 has been great. We have been able to speak with a lot of existing customers plus prospective ones. I think most importantly, what is very good about FTE is it creates a forum where we can discuss with airlines and other technology vendors the future of real customer experiences. It is very nice to meet people in an unconstrained social environment, connect and forge relationships that will hopefully lead to partnerships in the near future.”

Alex Mans, Founder & CEO, FLYR Labs

“It has been a great event. The diverse range of exhibitors is also nice to see, including the start-ups and disruptors, which provide food for thought as to how the industry is evolving. The networking is excellent – it has been good to catch up with people I have met through previous FTE events and also meet many new contacts. I have attended for many years and always found it among the most interesting and relevant events for what I do.”

Chris Annetts, Chief Strategy Officer, Heathrow

“The experience here at FTE Dublin has been great. We arrived on the first night and had the FTE Ice Breaker – there was great music and lots of people talking to each other, which was very friendly. The conference sessions were very good as well. We have had a lot of people visiting the exhibition booth – everyone is very interested in new technology and I think we will get a lot out of it.”

Brad Stein, VP Global Solutions Consulting, PolyAI

“This is our first FTE event, so it has been such an exciting experience for us. The decision-makers are here at the event – it is nice to have meetings with people who can actually do things. It was very easy to arrange meetings beforehand – the app was super great. People are actually really active in the app, which I found refreshing. There has been a great energy here. It has been very much worth it.”

Lauren Koenig, Chief Marketing Officer, CELITECH

“It has been a great experience for us. It is our first time attending and exhibiting as CAVU here at FTE Dublin. We have had a great time and the networking has been great with some very valuable meetings and hopefully some good conversations to continue from them. We are really pleased with our stand location. We have had some great walk-ups and scheduled meetings – the team have had a very busy few days, so we are very happy.”

Paige Smith, Business Development Manager, CAVU

“This is my first time attending an FTE event. The difference between this event and other events is the quality of people. The meetings we have had over the last few days have all been with decision-makers with buying power – for us, that is what makes the difference.”

Robert Ardino, Vice President, Blue Ribbon Bags

“We’re very happy. It’s been one of the best shows for us so far as it’s been very focused. We had a lot of meetings set up before the show and I think we’ve had more than 20 airline meetings, and we’ve received very good feedback.”

Diego Cachero Rodriguez, CEO, 3D SeatMapVR

“It’s been amazing. The social events have been amazing. People have brought some good energy. We’ve seen a lot of interesting exhibitors here as well, which is really promising for us as an ancillary aggregator. We’ve been engaging with interest from the airlines, but also looking at innovations here and how we can potentially adopt them into what we are offering airlines. It’s certainly been worthwhile and is an event we’ll continue to attend in the future.”

Heinrich Brand, Co-founder & COO, Hepstar

“We’ve had a lot of activity at our booth, which means we can engage very well with lots of airlines who are interested in what we want to talk about. The event has been a great networking opportunity – we’ve met lots of people and had lots of discussions. There are many events in the calendar and we have to focus on the ones that matter – this one definitely makes sense because there’s an ancillary track and that’s a key part of our portfolio, so we’ll definitely be back.”

Dominic Matthews, Sales Director, FLYR Labs

“We’ve had two great days meeting industry colleagues and peers and of course lots of airlines from all over Europe, as well as the Americas. So, it’s been really valuable and great to be meeting our airline colleagues in person. There have been lots of great sessions and lots of great insights from airlines as well on their recovery and how they’re using digital, and the investment in digital retail, to really amplify their recovery now as we’re post-COVID.”

Kathrina Gallogly, Director of Marketing, Datalex

“The opportunities to connect and network with people here at FTE Dublin have been incredible – there are so many opportunities, not just walking around the exhibition hall, but also in the evenings at the social events. Those opportunities to forge new relationships and reacquaint with old contacts have been incredible. This is certainly an event that we will come back to and we’ll also look at the other FTE events around the world.”

Ed Thorne, Global Marketing Director, Airport Dimensions

“It was brilliant to attend FTE Dublin. It was a pleasure to meet many contacts – it was very beneficial for me. The conferences were very interesting and definitely addressed the right topics. The exhibition has also been amazing – it’s been interesting to meet with the start-ups. The networking has been brilliant and the venues for the social events were very nice, especially for people visiting Dublin for the first time. The networking is the most important thing about the event. I’m definitely looking forward to coming back to FTE Dublin next year.”

Nicol Seifertová, e-Commerce Manager, Prague Airport

Co-located with APEX FTE EMEA

This show is a gathering of air transport’s digital and innovation leaders, creative designers and progressive minds, who will inspire one another and reimagine travel together.

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Future Travel Experience APEX Ancillary & Retailing

Future Travel Experience APEX Ancillary & Retailing will be co-located with APEX FTE EMEA.

Date: - June 2025

Location: RDS, Merrion Road, Ballsbridge, Dublin 4, Ireland

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