TUI Airline has selected Immfly, a leader in digital onboard solutions, to carry out a significant transformation of the onboard experience. As part of this collaboration, Immfly’s next-generation digital platform is being integrated into TUI Airline’s Boeing 737-800 and 737-8 aircraft, with up to 60 aircraft live to customers by summer 2025.
With this deployment, TUI Airline is implementing Immfly’s cutting-edge technology designed to enhance the passenger experience through seamless connectivity and entertainment.
TUI’s passengers will gain access to a fully digital inflight ecosystem, featuring:
- Real-time messaging – enabling passengers to stay connected through WhatsApp during the flight, with Immfly delivering this service via Iridium connectivity.
- Experiences – browse and book experiences, activities and tickets, instantly through the integration with TUI Musement marketplace.
- Premium entertainment – enjoy the latest movies, TV shows, podcasts, games, and more for a small fee.
With the solution chosen, future opportunities for TUI and its customers could include instant payment validation through Iridium Certus, unlocking all types of e-commerce activities onboard, including ordering food & beverages from the seat.
“This partnership with Immfly underscores our commitment to continuously enhance the inflight experience with innovative, technology-driven solutions,” said Jill Nye, Director of Customer, Crew, and In-flight Services, TUI Airline. “Immfly has proven to be the ideal partner, customising their solution to meet our specific needs, allowing a consistent customer experience across our European-wide fleet. Their expertise, vision, and dedication to quality have been instrumental in the success of this initiative. We’re delighted to announce that TUI Musement experiences will also be live and available onboard, offering our customers a new way to plan their holiday moments during their flight.”
A key aspect of this initiative is Immfly’s onboard technology and its antenna-agnostic design, ensuring flexibility for TUI’s connectivity strategy. TUI Airline has initially chosen the Iridium Certus antenna, offering LEO (Low Earth Orbit) connectivity with a cost-effective approach. This future-proof solution allows for seamless upgrades to high-speed connectivity without costly cabin hardware modifications, should TUI Airline choose to do so in the future.
“Partnering with TUI represents a bold step forward in shaping the future of the inflight experience,” said Pablo Linz, CEO, Immfly. “With Equilux Aero’s revolutionary cabin hardware and our cutting-edge IFEC software, we’re setting new standards for passenger connectivity. We’re also deeply grateful to Boeing, Iridium and Meta for their unwavering support in making this vision a reality.”
This collaboration between Immfly and TUI Airline marks the beginning of a broader vision – leveraging digital innovation to create an unmatched passenger experience while optimising airline operations. Both companies are committed to further expanding their partnership, unlocking new opportunities in the aviation industry.
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