Scandinavian Airlines (SAS) has unveiled ‘Flavors by SAS’ – a new food & beverage concept designed to offer travellers a more varied, globally inspired culinary offering. Launching on 1 October 2025, ‘Flavors by SAS’ will debut alongside the new European Business Class and later expand to lounges and intercontinental flights.
Building on the foundation of the ‘New Nordic by SAS’ concept launched in 2017, ‘Flavors by SAS’ represents the next step in the evolution of onboard dining. While ‘New Nordic’ highlighted Scandinavian specialties with a modern twist, ‘Flavors by SAS’ brings a broader, more global perspective – delivering greater variety, enhanced presentation, and international culinary influences.
“While SAS has always been about bringing Scandinavia to the world, this new concept, ‘Flavors by SAS’, brings the world to Scandinavia, incorporating bold and diverse flavours inspired by Europe, the U.S., Asia, the Middle East, and the Mediterranean,” said Aron Backström, Vice President Product & Loyalty, SAS.
The airline is also introducing a new, more flexible dining approach to improve meal variety and adapt service to each flight. The new approach makes it easy to adjust meals based on flight time, service needs, and available space onboard, creating a smoother and a more premium dining experience.
“SAS’ innovative dining approach and rotating menu system sets a new standard in inflight dining, providing a flexible, customer-centric alternative to traditional static menus,” Backström added. “This dynamic model positions SAS at the forefront in innovation and adaptability within airline food & beverage service.”
Key features of the ‘Flavors by SAS’ concept include:
- New menus – more globally inspired culinary offerings.
- Tiered meal service – various service levels ensure that meal offerings align with flight length and conditions, from a simpler basket service to full tray meals with hot and cold dishes.
- Flexible dining approach – this allows SAS to mix and match meal components to create unique tray combinations, ensuring variety and freshness.
- Rolling menu rotations – meals change frequently, ensuring frequent travellers get to experience new options.
- Elevated presentation in Business Class – SAS replaces single-use-items with porcelain, a unique double-walled porcelain mug, glass and stainless-steel utensils to elevate the onboard dining experience.
With the new food offering, SAS is also reducing food waste, prioritising local sourcing whenever possible, and minimising plastic packaging by increasing the use of compostable and recyclable materials. A key example is the introduction of porcelain tableware – offering a durable, reusable alternative to single-use items.
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