SWISS has introduced a new onboard experience for customers travelling in Economy and Premium Economy on long-haul flights. The airline’s new SWISS Senses concept promises a totally revamped long-haul air travel experience that extends not only to product innovations and new service features but also to a redesigned cabin interior. In an initial step, SWISS Senses brings an expanded inflight food and beverage offer together with new-look comfort features such as bedding items and a new signature fragrance.
Travellers will now be served a welcome aperitif, initially accompanied by a fine Sbrinz cheese appetizer, in a nod to Switzerland’s ‘apéro’ culture. Further culinary enjoyment is offered by a number of new main-meal creations. The pre-landing meal, which has also been upgraded, will now be served on a tray or in a re-usable bento box.
On some flights, the crew will offer some additional food between the meals, while all customers will have an extended range of snacks at their disposal. SWISS will also be offering a broader selection of beverages that include a new Swiss red wine and typical Swiss soft drinks such as Rivella. All SWISS Economy meals will be served on modern black re-usable tableware.
“These new product and service highlights will tangibly enhance the air travel experience for our Economy Class and our Premium Economy Class guests,” said Heike Birlenbach, Chief Commercial Officer, SWISS. “Taken together, they represent one of the biggest service investments in the history of our company. And they bring us a further step forward in providing our customers with a quality air travel experience that is hallmarked by both Swissness and a devotion to detail, to help ensure that we consistently achieve our high premium aspirations.”
SWISS Senses is the airline’s new long-haul experience, which is designed to appeal to all the various senses. On the sense-of-smell front, customers can now sample the signature fragrance of Alpine Valley, which has been created specifically for SWISS in collaboration with the Zurich-based Soeder company and will be available in soap, hand lotion and facial spray form. Alpine Valley combines aromatic larch with fresh citrus notes and subtle hints of herbs to bring a little Swiss alpine nature.
Customers can look forward to some restful sleep, too, thanks to new bedding with soft pillows and blankets that are made entirely of recycled materials and will also fit into the future SWISS Senses cabin design. The headphones have also been enhanced to provide a quality audio experience.
In addition to its new service features and its product innovations in all travel classes, the SWISS Senses concept also extends to new seats and new cabin interiors throughout the intercontinental aircraft fleet.
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