FORMIA facilitates EVA Air collaboration with outdoor brand Hunter for Premium Economy amenity kits


FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy passengers in collaboration with Hunter – an iconic British brand – providing an elevated travel experience.

EVA Air is dedicated to providing an exceptional Premium Economy Class service and continuously collaborates with world-renowned brands to deliver an elevated travel experience to all passengers. FORMIA has unveiled the latest collection of amenity kits for EVA Air’s long-haul Premium Economy travellers in collaboration with Hunter – an iconic British brand famous for the globally recognised Original Wellington Boot.

“FORMIA is excited to facilitate this collaboration between EVA Air and the iconic Hunter brand,” said Roland Grohmann, CEO & Managing Partner, FORMIA. “Every Premium Economy guest can now take home their own Hunter-branded bag and travel essentials that have been thoughtfully-designed with sustainability, functionality and style in mind.”

Hunter has built on its heritage, expanding its collection to outerwear, bags and now collaborates with airlines on amenity kits, with function and meticulous performance-driven design always at the forefront. Blending function with style, the new amenity kits have been crafted from recycled materials and each bag features an adjustable and detachable cross-body strap, designed for passengers to use long beyond the flight and incorporate into their daily lives.

Inside, travellers will find a soothing Hunter-branded body cream and lip balm, an eye mask made from recycled PET and consciously-prepared travel essentials including a dental kit and earplugs wrapped in FSC-certified craft paper packaging.

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