All Nippon Airways (ANA) and Lufthansa Systems are launching a Proof of Concept (PoC) with a financial management solution for order-based accounting, settlement and reporting: SIRAX/ONE Order. The PoC will focus on evaluating the feasibility of IATA ONE Order-based accounting and settlement for non-flight related ancillary services. It will position ANA as a ‘first mover’ in the airline industry, leading the way in modern airline retailing practices.
“E-commerce platforms all over the world have changed customers’ expectations towards the shopping experience,” said Yong Choi, Project Manager Offers and Orders Transformation, ANA. “Today airline customers ask for personalised communication and a seamless travel shopping experience on any distribution channel available when putting together their travel journey. Modern airline retailing has to fulfill this demand. It allows us airlines to sell flight- and non-flight related products, such as hotels, car rentals, airport transfers, tour provider services, etc directly to our customers – all as a one-stop-shop-solution.”
SIRAX/ONE Order is an advanced financial management solution that is fully capable of ONE Order integration. It streamlines finance processes in line with IATA ONE Order and Settlement with Orders (SwO). Lean, highly automated order processes and services based on the latest technology reduce implementation time and maintenance requirements. By enabling airlines to sell, account for, and track the delivery of new flight- and non-flight-products and services seamlessly, it brings airlines closer to other retailers.
“The current distribution processes, such as PNR, e-tickets and EMDs, put restrictions on a modern customer-centric airline retailing approach,” said Tim Bruegmann, Chief Product Owner Financial and Commercial Products, Lufthansa Systems. “SIRAX/ONE Order allows airlines to streamline the accounting and settlement of any type of flight and ancillary services. This way, ANA will be able to provide attractive bundle offers for its customers, who will be able to configure their travel itinerary according to their personal needs including flight- and non-flight ancillaries. SIRAX/ONE Order will therefore provide ANA with additional revenue potential with airline retailing.”
