Aeroméxico is introducing a new bedding kit – the Premier One Comfort Kit – designed by brand experience studio NewTerritory. The new design will be exclusively for Premier One passengers and is part of a wider project to refresh the visual language onboard the airline’s aircraft.
“Collaborating with NewTerritory was a valuable and enriching experience,” said Antonio Fernandez Ojeda, Vice President of Product and Onboard Services, Aeroméxico. “Their dedication to honouring our Mexican heritage was evident in their approach and process, while their deep understanding of our culture culminated in a meticulously designed experience. NewTerritory acknowledged cultural nuances through a blend of traditional and contemporary craftsmanship. They created a brand experience that not only celebrates our rich past but also defines a future of excellence.”
The design builds on NewTerritory’s ongoing relationship with Aeroméxico, which previously included redesigning the airline’s cabin interiors to create an ‘onboard social space’. The new bedding kits have been created to reflect Mexican culture, craft and community, featuring five premium soft products:
- Mattress Pad: Contemporary hospitality design using sustainable fabrics.
- Cotton Pillow: Premium material with a textured finish.
- Quilted Blanket: Adaptable for passenger comfort during travel, with recycled materials incorporated.
- Reusable Bag: Includes a dedicated headphone pocket and stores all soft furnishings in the kit – together, the blanket and reusable bag help repurpose 17 plastic bottles per item.
- Premium Headphones: Designed for superior audio quality.
“Designing a bedding kit that is both practical and embodies the essence of Mexico, synonymous with Aeroméxico for 90 years, was a significant responsibility,” said Luke Miles, Founder and Director, NewTerritory. “We sought to create something authentic that defines modern Mexico. We collaborated with renowned Mexican architect Frida Escobedo and designer Concha Orvañanos to create a collection that captures the essence of a modern Mexican home or hotel while prioritising passenger comfort. Partnering with John Horsfall to perfect the soft products and Linstol to deliver premium headphones, we ensured that every element came together seamlessly to elevate the travel experience with unmatched style and thoughtful design.”
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