Branchspace CEO discusses the evolving landscape of airline retail, seamless customer and staff experiences, digital transformation, and more


Branchspace was a Silver Sponsor and exhibitor at FTE APEX Asia Expo (19-20 November 2024), where the company highlighted how it is a strategic partner for airlines, and not just another tech provider. In this video interview, following her participation in a fascinating conference session focused on ‘Next generation e-commerce, ancillary revenue and retail’, Ursula Silling, CEO, Branchspace, shares how the company contributes to the evolving landscape of airline retail, seamless customer and staff experiences, and digital transformation. The wide-ranging discussion covers Branchspace’s Stopover proposition, the Digital Travel Identity Proof of Concept that Branchspace is collaborating on with IATA, the innovative dynamic retailing platform Triplake, and much more.

“Triplake was designed to enhance the end-to-end digital customer experience for airlines,” Silling explains. “It was built based on modern Offer Order principles, agnostic to what underlying technology there is, and with the customer and with flexibility for the business in mind. Oman Air, KM Malta Airlines and Air Mauritius today use our state-of-the-art Triplake technology to support their retailing journey.”

Ursula Silling, CEO, Branchspace, participated in a fascinating conference session at FTE APEX Asia Expo 2024 focused on next-generation e-commerce, ancillary revenue and retail. The high-level panel was moderated by Albert Jan Prevoo, Director Aviation Innovation, nlmtd, and also featured Jie Wei Ow, Manager, Ancillary Products, Scoot; Nick Ashton, Global Airline Lead, Protect Group; Paul-Eric Licari, Regional Head, Tech & Travel, Group Business Development, Grab; and Trevor Spinks, Commercial Advisor to CEO, flyadeal.

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