SITA – a Corporate Partner of the FTE Digital, Innovation & Startup Hub and a Strategic Partner of the FTE Baggage Innovation Working Group – is to provide advanced systems for enhanced passenger processing and operations at Red Sea International Airport’s (RSI) new terminal.
Under the new agreement, SITA will deliver smart solutions powering everything from passenger processing to baggage reconciliation, airport operations, and beyond. SITA Flex and SITA’s Maestro departure control system together will automate check-in and departure processes and allow passengers to use their mobile device as their remote control for the journey.
“As the key gateway to The Red Sea destination, our vision is to integrate cutting-edge technological solutions that will make us a world-leading facility,” said Andrew Tyler Smith, Chief Guest Experience Officer, Red Sea International Airport. “Our aim is not only to enhance the guest experience from the moment of touchdown, but also to firmly establish our commitment to sustainability. By leveraging advanced innovations, we aim to demonstrate our dedication to environmental stewardship and sustainable practices. Technological innovation will be the backbone of our offering. In SITA we have found a trusted technology partner attuned to that mission and able to deliver the agile, reliable, and seamlessly interoperable solutions to make our vision a reality.”
SITA Bag Manager will provide advanced baggage reconciliation – tracking every bag loaded onto a plane, ULD, or cart in real time throughout the airport, the solution will offer passengers peace of mind and free staff to focus on more complex tasks. A suite of airport management solutions will ensure RSI harnesses the power of data to monitor and swiftly reallocate resources where they are most needed, while SITA’s Information Display Systems will keep passengers fully informed with down-to-the-minute flight updates.
“As the region gears up to welcome more travellers than ever before, RSI’s Main Terminal Building rises to the challenge of welcoming them effectively and efficiently,” said Selim Bouri, President, Middle East & Africa, SITA. “Our comprehensive suite of solutions will ensure smooth operations for the airport’s teams while enhancing the passenger experience every step of the way. We are proud to have gained the trust and confidence of Red Sea International Airport through our work together so far and look forward to a longstanding collaboration.”
