China Southern Airlines is partnering with Stellar Entertainment, which will supply a wide selection of Hollywood films, along with an array of inflight entertainment (IFE) services including strategic content curation and licensing and account management.
Stellar Entertainment will support China Southern Airlines in offering top-tier Hollywood content with a customised approach. The account will be managed by Stellar’s dedicated client service team based in Singapore, which is supported by experienced programming and operations teams in Los Angeles, Malaysia, and Australia.
“We are excited to collaborate with Stellar Entertainment to bring the best of Hollywood to our passengers,” said a China Southern Airlines spokesperson. “Stellar’s extensive expertise and relationships in the industry will enable us to offer a premium selection of films that cater to the diverse tastes of our global passengers. We also look forward to leveraging Stellar’s innovative digital tools such as their IFE Portal to streamline our content management and assist us with tracking, budgeting and data analytics.”
Stellar’s advanced digital tools, such as the Stellar IFE Portal and the powerful pixL platform, play a crucial role in helping airline clients manage content efficiently by simplifying logistics. These cloud-based innovations enable seamless content delivery, enhance operational agility, and allow airlines to monitor Hollywood commitments and evaluate their budgets in real-time.
“We are thrilled to collaborate with China Southern Airlines to elevate their Hollywood movie selection,” said Annie Zhong, Chief Financial Officer, Stellar Entertainment. “This partnership reinforces Stellar’s standing as a leading content service provider (CSP) in the Asia-Pacific region and highlights our expertise in delivering Hollywood content at scale for the aviation industry. China Southern will greatly benefit from our robust relationships with all the Hollywood studios and distributors. In addition, our innovative digital solutions, designed specifically for the IFE ecosystem, will help China Southern to simplify their work, saving time while gaining productivity.”
