airBaltic has partnered with Plusgrade to introduce a new Business Class upgrade feature, enabling passengers to bid for an upgrade. The collaboration is designed to enhance the travel experience for airBaltic customers, while improving the airline’s premium cabin utilisation and increasing revenue.
“At airBaltic, we continuously strive to enhance the travel experience for our customers,” said Natālija Kuzmina, VP Customer Experience & Insights, airBaltic. “The new partnership with Plusgrade allows us to extend the benefits of Business Class to more passengers while maintaining operational performance and increasing revenue. We are delighted with our partnership with Plusgrade and look forward to expanding it with additional products in 2025.”
Business Class passengers can enjoy a comprehensive full-service package, including priority check-in and boarding, a front-of-cabin seat with a free seat for added privacy, a gourmet meal paired with a curated selection of premium beverages, and quicker disembarking upon arrival. Throughout the flight, a dedicated Business Class cabin crew aims to ensure exceptional service.
“We are excited to partner with airBaltic, one of Europe’s most innovative airlines,” said Ken Harris, Founder and CEO, Plusgrade. “This partnership enables airBaltic to maximise their premium cabin revenue while providing their passengers with opportunities to enhance their journey. We look forward to expanding our partnership with additional ancillary revenue solutions in 2025.”
