Synect on why content strategy is vital when it’s time to invest in a digital ecosystem


Synect was Diamond Sponsor of FTE Global – the “CES of Aviation” – which took place in Long Beach, California, on 28-30 October 2024, showcasing its tech around the event, including its smart visual communication tools. In this video interview, Yahav Ran, CEO, Synect, and Montee Fiely, Head of Strategic Engagements, Synect, discuss upgrading from traditional FIDS and legacy digital signage and why content strategy is vital when it’s time to invest in a digital ecosystem.

By replacing legacy digital signage systems with smart, modern content strategies and visual ecosystems, Synect enhances passenger experience, improves accessibility and operations, and helps create better-functioning airports. Its solutions scale from curbside to gate, including common-use check-in, wayfinding, FIDS, security checkpoints, emergency messaging, and more. Synect’s award-winning platforms, Passenger360 and ReadySeeGo, offer scalable visual communication tools for airports of all sizes. Notable clients include MCO, SFO, DFW, GEG, ABE, and TSA.

Alongside showcasing its tech around the event at FTE Global 2024, including its smart visual communication tools, it was standing room only for a Synect-sponsored conference session on ‘Upgrading from Traditional FIDS and Legacy Digital Signage? Why Content Strategy is Vital when It’s Time to Invest in a Digital Ecosystem’. Moderated by Royce Holden, Cybersecurity Lead/CISO, Mead & Hunt, the high-level panel featured Faith Varwig, Principal, Faith Group; Mike Youngs, VP of Information Technology, Dallas-Fort Worth International Airport; Yahav Ran, CEO, Synect; Rob Bischoff, Global Digital Experience Design Leader, Gensler; and Austin Gould, President, Gould Strategic Solutions. They discussed a broad range of topics, including the importance of a content-first strategy, the role of system and infrastructure, the consequences of delaying content discussions, the benefits of prioritising content strategy, how prioritising content strategy can inform and optimise hardware and software decisions, and more.

Mark your diary for FTE Global 2025 – 9-11 September 2025, Long Beach Convention Center >>

Tags


Comments

Leave a comment:

Your email address will not be published.