Korean Air has extended its longstanding inflight entertainment (IFE) partnership with Spafax – an exhibitor at FTE APEX Asia Expo, taking place in Singapore on 19-20 November 2024.
The renewed agreement reflects Spafax’s commitment to providing Korean Air with best-in-class IFE solutions, leveraging innovative technology, data analysis, and content curation strategies. This next phase of the partnership will focus on enhancing operational efficiency, transparency, and passenger engagement for the airline.
In addition to content curation, Spafax will introduce Spafax ONE. This new client platform offers Korean Air a comprehensive, one-stop solution for tracking movie availability, onboard content, and media delivery status. Integrating all IFE-related features into this platform will streamline workflows and boost operational efficiency. Furthermore, Spafax IQ, the company’s data analysis tool, will provide Korean Air with deeper insights into passenger preferences, allowing for more tailored and effective content decisions.
“We are thrilled to extend our partnership with Korean Air and continue to support their inflight entertainment services,” said Grace Li, Regional Director, APAC, Spafax. “This renewal reflects the trust we have built and the passion we bring to our work. With our new tools and technologies, we’re excited to help Korean Air deliver an even better entertainment experience for their passengers.”
Spafax will support Korean Air with promotional content projects, offer new IFE and marketing campaigns on-demand, and provide strategic recommendations for the annual curation strategy. Introducing these services marks a new chapter in the partnership, ensuring that Korean Air’s inflight experience aligns with its brand values.
“Korean Air’s decision to renew our partnership is a testament to the value we provide in terms of service delivery and innovation,” said Jean-Marc Thomas, APAC Managing Director, Spafax. “We’ve expanded our teams and enhanced our product offerings to meet their needs, and we’re confident these improvements will lead to even greater success in the years ahead.”
