Riyadh Air, Saudi Arabia’s new digitally-native airline, has entered into a strategic agreement with Sabre Corporation. This will see the airline adopt comprehensive SabreMosaic offer optimisation technology that provides the intelligence to enable Riyadh Air’s ambition to be the first carrier to operate on offer and order-based technology across the entire retail spectrum from its first day of operations in 2025.
With a bold vision to create personalised offers across a broad range of customer touchpoints, Riyadh Air and Sabre are co-innovating in the realm of offer optimisation to create industry-first technologies to fuel the future of airline retailing. Powered by Sabre Travel AITM and utilising Google’s Artificial Intelligence (AI) and Machine Learning (ML) toolkit, this innovative approach enhances offer construction with smart customer segmentation and intelligent bundling, enabling Riyadh Air to unlock value and benefits from effective offer optimisation capabilities.
“Partnering with Sabre has been instrumental in bringing our vision to life,” said Vincent Coste, Chief Commercial Officer, Riyadh Air. “Their expertise, innovation, and commitment to excellence make them the ideal partner as we embark on this journey to become the first airline to operate on full offer and order technology. This collaboration ensures we are equipped to meet the evolving needs of our customers and to deliver a truly differentiated experience. Sabre’s intelligent solutions act as the catalyst for our offer and order platform, and we are excited to continue working together to achieve our ambitious goals.”
Recognising the need for a highly scalable and flexible retailing strategy, Riyadh Air chose Sabre due to its proven track record and ability to deliver modular technology within a broad and diverse IT ecosystem. This strategic move positions Riyadh Air at the forefront of the industry transition towards an offer and order-based future, allowing the airline to provide innovative, personalised services to travellers.
“We are excited to partner with Riyadh Air as they become the first airline to operate entirely on offer and order-based technology,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions. “Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline retailing. This partnership highlights our shared dedication to innovation as the industry moves towards a fully offer and order-driven future.”
Hear more from Riyadh Air at FTE Global – the “CES of Aviation” taking place in Los Angeles on 28-30 October 2024. Anton Vidgen, Vice President Guest Experience, Riyadh Air, will deliver an inspirational keynote titled ‘FTE Global Exclusive Unveiling – How will Riyadh Air, the new airline based in the capital city of Saudi Arabia rewrite the rules for end-to-end guest experiences, and what will the role of digital be within that?’
Explore the full FTE Global 2024 schedule at a glance here >> Register for FTE Global 2024 >>
