Riyadh Air, Saudi Arabia’s new digitally-native airline, is entering a strategic partnership with FLYR. Through this partnership Riyadh Air will become the first full-service carrier to operate on a fully-native offer and order-based technology to deliver a modern retailing platform and experience to its customers.
“At Riyadh Air, innovation is at the core of everything we do,” said Tony Douglas, CEO, Riyadh Air. “We are not just launching an airline; we are launching a new era of air travel. Our partnership with FLYR empowers us to harness the latest technologies to deliver a truly personalised and seamless travel experience, exceeding expectations at every step of the journey and offering our guests a virtually unlimited range of options at every touchpoint.”
An integral part of this step forward in airline retailing is how FLYR’s technology directly enables Riyadh Air to craft the digital retail experience today’s travellers have come to expect from most other industries. By easily introducing key capabilities such as shopping cart-like experiences, customers can book and change plans seamlessly, accessing everything they need for their trip in one location – from Riyadh Air flights and ancillaries, to third-party integrations including hotels and activities.
“Backed by the hopes, dreams, and financial might of a nation that is 92% urban and just 29 years of age on average, Riyadh Air embodies the future,” said Alex Mans, Founder and CEO, FLYR. “Our partnership represents a significant step forward for the airline industry, proving that airlines can indeed say goodbye to the legacy PSS and welcome the future of retailing with Offer and Order. Together, we will set a new standard and demonstrate how a more responsive, personalised, and end-to-end travel experience is possible while simultaneously remaining compatible with technologies of the past.”
Hear more from Riyadh Air at FTE Global – the “CES of Aviation” taking place in Los Angeles on 28-30 October 2024. Anton Vidgen, Vice President Guest Experience, Riyadh Air, will deliver an inspirational keynote titled ‘FTE Global Exclusive Unveiling – How will Riyadh Air, the new airline based in the capital city of Saudi Arabia rewrite the rules for end-to-end guest experiences, and what will the role of digital be within that?’
Explore the full FTE Global 2024 schedule at a glance here >> Register for FTE Global 2024 >>
