Munich Airport CCO to present groundbreaking retail partnership at FTE World Ancillary & Retailing Working Group Meeting in LA


FTE is excited to announce that Dr. Jan-Henrik Andersson, Chief Commercial Officer (CCO) & Chief Security Officer (CSO) of Munich Airport, will deliver a keynote presentation at the upcoming FTE World Ancillary & Retailing Working Group (WARWG) meeting in Long Beach, California, on 28 October.

“Unique collaboration between an airport, an airline, and a loyalty programme”

In this exclusive session for members of the WARWG, Dr. Andersson will provide an in-depth look at Munich Airport’s innovative new partnership with Lufthansa and the Miles & More loyalty programme. This unique collaboration between an airport, an airline, and a loyalty programme is reshaping the shopping experience for travellers and visitors at Munich Airport. By leveraging insights from passenger behaviour and purchasing trends, the partnership is already delivering impressive results, offering passengers new ways to engage with retail offerings and enhancing their overall airport experience.

Attendees of the meeting will have the opportunity to learn directly from Dr. Andersson and other key executives involved in developing and executing the partnership. The session will explore how this collaboration is not only increasing passenger satisfaction but also driving significant changes in buying habits. He will also share real-world use cases that the Munich Airport team has successfully implemented and offer a glimpse into exciting new projects on the horizon.

Strategies for driving revenue growth through collaborative retailing

This keynote is part of a broader agenda for the FTE WARWG meeting, which will bring together commercial leaders from airports, airlines, and industry partners to discuss strategies for driving revenue growth through collaborative retailing. In addition to the Munich Airport presentation, the meeting will feature expert discussions on retail innovation, led by leaders from Vantage Airport Group, Kinetic Consultancy, Keflavik Airport, and others.

The FTE World Ancillary & Retailing Working Group meeting will take place alongside FTE Global, co-located with APEX/IFSA Global EXPO. Known as the “CES for Aviation”, FTE Global is the premier gathering for air transport executives in North America, providing unparalleled networking and industry insights. This year’s conference will feature top industry executives, including CEOs from Virgin Atlantic, Air France-KLM, Air Canada, and more.

A host of industry-leading companies have already confirmed their attendance at the meeting, including the likes of Riyadh Air, AviAlliance, Isavia, Deloitte, Kilsa Group, Collins, Jet Airways, and many others. The in-person gathering in Long Beach offers the best opportunity to engage with these key players and industry innovators.

The FTE WARWG meeting is open exclusively to members, but registration is still available for those wishing to join this growing community of over 400 organisations. Don’t miss this chance to gain valuable insights into the future of airport retailing and collaborative partnerships at this must-attend event in Long Beach.

The FTE WARWG remains open to all and free to join for airlines, airports and their partners. To secure your spot at the FTE WARWG meeting or learn more about the event, visit the website here.

Find out more and join the FTE World Ancillary & Retailing Working Group >> Register for FTE Global 2024 >>

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