Flair Airlines to implement digital meal vouchers during delays to create “more positive CX”


Flair Airlines is partnering with iCoupon to introduce digital meal vouchers across its network during delays. The aim is to make any disruptions to travel “more seamless, convenient and flexible.”

Flair Airlines is partnering with iCoupon to introduce digital meal vouchers across its network. Flair will implement iCoupon’s software, which allows the airline to transfer meal vouchers directly to passengers’ boarding passes in the event of disruption.

The agreement follows the introduction of recent changes in Canadian passenger care legislation, which tightens airlines’ obligations for distribution of welfare to passengers. Following a successful trial period, the contract between Flair and iCoupon is now live.

“By offering passengers easy-to-use vouchers through iCoupon, we can make any disruptions to their travel more seamless, convenient and flexible,” said Leena Lalli, Director of Customer Support, Flair Airlines. “This partnership allows us to go beyond compliance with regulations and focus on creating a more positive experience for passengers, even in challenging situations.”

The deal promises to unlock myriad benefits for passengers and the airline alike, meaning Flair is now even better equipped to responsibly care for its passengers during delays and comply with such local regulations. This in turn enhances customer satisfaction and loyalty.

“We’re excited to welcome Flair Airlines to the iCoupon family, and we appreciate the opportunity to collaborate with such an innovative airline,” said Richard Bye, CEO, iCoupon. “This partnership continues to grow our presence in Canada and reinforces our ability to support passengers at airlines of all sizes. Working with Flair aligns with our mission to provide effective solutions that improve the travel experience, particularly during disruptions. We recognise the growing demand for technologies that streamline operations and enhance passenger support, and we are proud to play a role in this important evolution with Flair.”

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