American Airlines’ AAdvantage program and World of Hyatt have announced that loyalty programs will evolve their relationship to make travel more rewarding for members of both programs. Starting in January 2025, AAdvantage members will be able to choose World of Hyatt awards at various levels in Loyalty Point Rewards and World of Hyatt members will be able to select AAdvantage rewards as part of World of Hyatt Milestone Rewards.
These program enhancements are rooted in a mutual focus on care and provide more opportunities for members to enhance their own unique travel experiences, from flights to hotel stays. Members who link their AAdvantage and World of Hyatt accounts will be able to unlock more awards to personalise their travel experiences as they earn and redeem miles and points within both travel reward ecosystems.
“AAdvantage makes travel even better for our most loyal customers whether it is with priority benefits and preferred seating or booking a Hyatt hotel stay using miles,” said Anmol Bhargava, Vice President of Partnerships, American Airlines. “Through our relationship with World of Hyatt, our members can unlock more meaningful rewards and choose to redeem miles for what’s most valuable to them during their travels.”
With the expanded relationship, members of both programs can enhance their travels with valuable rewards like the choice of elite status, the choice of preferred seating with more legroom on American flights, the ability to redeem miles for Hyatt Free Night Awards or the ability to redeem points for American’s Status for a Day. Plus, both programs are designed to recognise members at more milestones, so they can enjoy more rewarding travel experiences.
“As our member base continues to grow, we are evolving this strategic airline-hotel relationship to align with what today’s travellers want – more choices, increased redemption abilities and status opportunities,” said Laurie Blair, Hyatt’s Vice President of Global Marketing. “World of Hyatt has been redefining loyalty by adding more choice and ease of use for experiences that are more meaningful for our members. We believe in the transformative power of travel, and the evolution of this relationship gives our members more opportunities to enhance their travel journeys with experiences that matter most to them.”
Hear more from American Airlines at FTE Global – the “CES of Aviation” taking place in Los Angeles on 28-30 October 2024. Rob Cato, Director CX Airport Technology Product Management, American Airlines, is participating in a session focused on ‘Case studies & learnings from progressive technology projects’. Cato will deliver a joint presentation with Nicolas Tarassoff, Key Account Manager, Scandit, titled ‘How is the world’s largest airline successfully building a strategy for a mobile device supported operation in the airport as part of its digital transformation, and automation, program to create big wins for passengers, employees and the business?’
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