Alaska Airlines has redefined its First Class dining experience with the launch of an exciting chef partnership. The collaboration with Brandon Jew, an acclaimed chef and owner of San Francisco’s Michelin-starred Mister Jiu’s restaurant, is bringing an exclusive menu to customers seated in First Class between San Francisco International Airport and New York’s JFK International Airport.
Guests are able to pre-order from the special menu, which features a series of Chef Jew’s signature dishes, including his take on the classic Chinese breakfast porridge known as congee, black cod cooked to perfection with a side of silken tofu and tender slow-braised duck served with savoury sesame egg noodles.
Each First Class dish has been exquisitely crafted by Chef Jew, who is known for blending local and seasonal produce from the San Francisco Bay Area with classic Chinese techniques and flavours. The results are exquisite dishes that are both nostalgic and creative.
“We’re grateful to Chef Jew for his partnership in this exciting initiative and ongoing commitment to elevate the travel experience for our guests with sky-high hospitality and world-class cuisine,” said Todd Traynor-Corey, Managing Director of Guest Products, Alaska Airlines. “Our relationship with Chef Jew traces back several years ago, including working together to give back to the residents of San Francisco’s Chinatown. His commitment to quality, gastronomic craftsmanship and philanthropy aligns perfectly with our values.”
Through this partnership and in support of Chef Jew’s charitable efforts to the community, Alaska Airlines is donating $5,000 to Gum Moon Women’s Residence, a local non-profit that was established to address the unmet needs of women and children in geographic and social transition.
“I’m so excited to partner with Alaska Airlines on their First Class flight menu, connecting my hometown of San Francisco with New York, a city where I’ve always dreamed of living in,” said Chef Brandon Jew. “Luxury begins with quality ingredients, which underscores our shared values. At Mister Jiu’s we are always evolving and defining Chinese American cuisine in the Bay Area while advocating for the global recognition of Chinese food – the partnership with Alaska Airlines elevates Chinese cuisine from coast to coast.”
Hear more from Alaska Airlines at FTE Global – the “CES of Aviation” – taking place in Los Angeles on 28-30 October 2024. Natalie Bowman, Managing Director, Product & Digital Experience, Alaska Airlines, is speaking in the ‘FTE AI Symposium’ with a case study titled ‘How will Alaska Airlines use AI to increase productivity, transform customer experiences, streamline operations, remove manual toll and drive revenues, and what can it learn from those efforts?’
Kristin Olsen, Director of Product Management, Travel Experience Guest Digital Technology, Alaska Airlines, is joining the ‘Digital Identity & Biometrics Symposium – building compelling business cases for a global industry roll-out’.
Meanwhile, Amanda Matlock, Principal Product Manager for Accessibility, Alaska Airlines, is participating in the ‘FTE Accessibility Symposium’.
Register for FTE Global 2024 >>
