Riyadh Air, Saudi Arabia’s newest national airline, has partnered with CellPoint Digital to implement its Payment Orchestration solution. The digitally-native airline is scheduled to launch commercial operations in 2025.
The Payment Orchestration platform will enable Riyadh Air to process local and cross-border transactions efficiently. The airline’s innovative approach to payments prioritises optimised transaction routing, seamless cross-border payments, and making a wide variety of payment options available to international and domestic passengers.
“As a disruptor airline prioritising our digital capabilities, we need a payments partner with first-hand, in-depth knowledge of air travel,” said Adam Boukadida, CFO, Riyadh Air. “CellPoint Digital’s Payment Orchestration platform enables us to offer travellers a fully digital experience onboard and a smoother booking experience. Not only that, but CellPoint Digital has been supporting us with its expertise and extensive consultancy services throughout the sales process and our quest to secure international partnerships.”
CellPoint Digital’s Payment Orchestration platform uses intelligent routing, taking into consideration the pricing, processing and acceptance currency and geographical location of the processor, and increasing the success rate of transactions. In this way, Payment Orchestration minimises the number of declined transactions, preventing the customer from abandoning the booking and driving revenue for Riyadh Air.
“While legacy airlines can be held back by legacy technology, a next-generation airline like Riyadh Air can start from a more advanced position by using tailored technology that’s built for now, not 20 years ago,” said Kristian Gjerding, CEO, CellPoint Digital. “With our Payment Orchestration solution developed specifically for the unique challenges faced by global airlines, Riyadh Air can offer travellers their preferred payment options while gaining more control over its cash flow and costs.”
