Emirates has signed Memorandums of Understanding (MoUs) with Icelandair and travel technology and ticketing specialist GO7 to develop deeper commercial cooperation. The move comes as the airlines look to leverage each other’s networks, in addition to using modern tools for more efficient combined air and rail ticket connections.
Both the MoUs will set the framework to establish potential codeshare cooperation across the networks of each respective airline, in addition to expanding intermodal programmes offered by virtual interlines across the Emirates network.
“We are pleased to deepen our partnerships with Icelandair and GO7,” said Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline. “Their networks and intermodal capabilities complement our European presence, providing an array of connections for our customers to simplify their journeys. Together, we will open up new travel opportunities, and more choices for customers wishing to travel across Europe. We believe that these partnerships will bring real benefits to our customers and business, and we’re taking positive steps towards further strengthening our relationships in the future.”
Emirates has partnered with GO7 to work on a holistic airline distribution approach, enabling the airline to offer combined interline and rail tickets to worldwide destinations through Emirates’ direct and indirect channels, outside of the traditional booking ecosystem.
“We’re committed to providing airlines with innovative technology-led solutions that give them more control,” said Peer Winter, Chief Distribution Officer, GO7. “We are delighted to sign this MoU with Emirates, building upon our successful history together. With Emirates already offering multimodal network connections through the GDS, including Rail & Fly via W2 by GO7, our new agreement takes it further. This partnership will provide a holistic approach to Airline Distribution for Emirates, enabling them to strengthen their offering across their direct channels. Passengers will be able to complete their journeys seamlessly with multiple airlines and rail operators through a single ticket, bypassing traditional industry channels.”
Emirates and Icelandair are working towards expanding on their existing interline partnership into a reciprocal codeshare agreement. The planned codeshare will provide travellers connecting to Emirates gateways in Europe convenient access to Reykjavik.
“We are excited to announce our upcoming strategic partnership with Emirates, opening new opportunities for our customers across the Middle East and Asia,” said Bogi Nils Bogason, President and CEO, Icelandair. “Emirates will become Icelandair’s 7th global airline codeshare partner. We have and will continue to expand our network of partner airlines, focusing on working with airlines that offer great service and connectivity. We welcome Emirates as a partner and look forward to working with them to make the journeys of our passengers smooth and enjoyable.”
