Scandinavian Airlines (SAS) has entered into a strategic partnership with travel technology platform Meili. The four-year agreement enables SAS’ existing car rental partners to offer an enhanced car rental experience through Meili’s cloud-based technology.
Meili’s new car rental distribution model is built on a single founding principle, to create seamless travel experiences, enabling travellers to enjoy all the benefits, loyalty and innovations that leading car rental operators have to offer, including:
- Access to a full suite of car rental products and services, including direct insurance coverage, and real-time vehicle availability.
- Premium loyalty benefits typically reserved for direct car rental customers.
- An enhanced customer experience facilitated by best-in-class merchandising technology.
- Direct, premium customer servicing, ensuring optimal brand exposure.
Caroline Bergström, Head of Ancillary Products, Connectivity & Retail, SAS, commented: “We are thrilled to partner with Meili. This partnership aligns perfectly with our commitment to offer exceptional services to our customers. Together with Meili, we are enhancing travel experiences and simplifying the booking process for our customers who book their rental car via SAS. It’s important for us that our customers see the value and benefits of booking a car with SAS, but also the convenience of adding extras such as car insurance in addition to the car at the time of booking.”
Mike McGearty, CEO & Co-founder, Meili, emphasised the significance of this partnership: “SAS is Scandinavia’s leading airline, with destinations in Europe, USA and Asia and a valued addition to our growing partnership portfolio. We are delighted to partner with them, as our model creates alignment and transparency for all stakeholders. Our collective dedication to enhancing the customer experience made this partnership an intuitive choice. We knew how important it was for SAS to maintain their direct car rental partnership relationships along with the synergies brought by their mutual loyalty programmes. SAS understand the value it provides to their customers, and we are pleased they recognise the added benefit our platform brings.”
