Icelandair has signed an agreement with Panasonic Avionics to install the Astrova inflight entertainment solution and a suite of digital solutions on the airline’s new fleet of Airbus A321neo LR aircraft.
Panasonic Avionics’ Astrova seat-end IFE solution will be installed throughout Icelandair’s A321neo LR aircraft, with 16-inch monitors in Business Class and 13-inch in Economy. Astrova will enhance Icelandair’s passenger engagement by creating an immersive experience through 4K OLED screens with high-definition capability available, combined with high-fidelity audio, accessible through Panasonic Avionics’ Bluetooth technology.
“This partnership with Panasonic Avionics brings our passenger experience to the next level,” said Tómas Ingason, Chief Operating Officer, Icelandair. “We look forward to enhancing our services with the Astrova seat-end solution and improving our offerings with their advanced digital solutions.”
Icelandair will also be receiving a suite of digital solutions from Panasonic Avionics, including Marketplace, OneMedia, Arc Moving Map and ZeroTouch. Marketplace, which is Panasonic Avionics’ turn-key eCommerce experience platform, is designed to help Icelandair extend its service and ancillary sales efforts.
OneMedia delivers intelligent and targeted advertisements that will enable Icelandair to increase ancillary revenue and promote products and partnerships as part of the engaging entertainment experience being delivered by Astrova.
Arc is Panasonic Avionics’ 3D integrated moving map application, which is designed to enrich the passenger travel experience by providing premium point of interest content.
Panasonic Avionics’ ZeroTouch service will enable dynamic and agile content and file transfer to and from Icelandair’s new A321neo LR aircraft.
“We are thrilled to be expanding our partnership with Icelandair,” said Andy Masson, Vice President of Product Management, Panasonic Avionics Corporation. “By delivering the innovation of Astrova and a range of digital solutions, we are confident that Icelandair will be able to engage more effectively inflight with its passengers than ever before.”
