JetBlue has introduced new onboard amenity kits, developed by FORMIA, for its transatlantic core experience. The new kits are now available on the airline’s transatlantic flights, between John F. Kennedy International Airport (JFK) and London Heathrow Airport (LHR). The kits will also be offered on flights between JFK and London Gatwick Airport (LGW) starting September 29, 2021.
The new partnership introduces a pouch that doubles as a reusable storage bag, developed from platinum silicon, a non-toxic material that is durable and easy to clean. The bag features a resealable interlock zipper, which allows travellers to reuse it beyond their journey.
The kits include a selection of inflight necessities, as well as two-tone athletic socks made from 100% recycled PET fabrics, part of FORMIA’s recently launched sustainability initiative.
FORMIA’s CEO & Managing Partner, Roland Grohmann, commented: “FORMIA is delighted to partner with JetBlue as part of their historic transatlantic route launch to create a smart yet fun kit with added functionality to complement their industry-leading core experience. Sustainability is woven into the fabric of our business, and we are thrilled to develop an endlessly reusable kit, with cruelty-free amenities. Every JetBlue core customer will have a thoughtfully designed kit to take home and use long beyond the flight.”
JetBlue’s Director of Product Development, Mariya Stoyanova, said: “Our aim was to develop a unique, sustainable kit that embodied the ability for re-use post-flight, and these highly functional, compact bags designed in collaboration with FORMIA offer just that. We are excited to introduce these inflight amenities as a further treat for our customers flying to/from London.”
