Dallas/Fort Worth International Airport (DFW) has partnered with e-commerce platform Grab and retail company 3Sixty Duty Free to introduce pre-order of duty free products.
Passengers are now able to pre-order from a large range of travel retail products, either for collection in store or delivery to gate via the Grab platform.
“We are excited about bringing this touch-free retail experience to DFW,” said Ken Buchanan, Executive Vice President of Customer Experience & Revenue Management at DFW Airport. “It enables our customers to explore the very best of the airport’s retail offerings while also maintaining social distancing. And the convenience of ordering retail from your own mobile phone speaks to DFW Airport’s commitment to elevating the customer experience.”
Jeff Livney, Chief Experience Officer at Grab, added: “We’re really excited to be venturing into airport retail for the first time with 3Sixty. As travellers return to the sky, it’s vital we provide shoppers with options they feel comfortable with. Some passengers will still prefer to browse a physical store, but there are many who will want the ease of mobile ordering, and the safety and hygiene of a touch-free experience. It’s important we tap into this demand for the benefit of the customer, as well as making it easier for retailers to reach a primarily domestic traveller for the foreseeable future.”
Commenting on the venture, Alex Anson, Chief Operating Officer at 3Sixty, also said: “3Sixty continues to innovate and drive omnichannel retail, and our partnership with Grab helps us to achieve our aspirations in this field. The Grab platform will enable us to combine the best available technology with world-class customer service and safety standards, offering safe alternatives to traditional shopping methods.”
The partnership, which will utilise Grab’s omnichannel expertise, will benefit both domestic and international travellers, with collection or free delivery and the potential for home delivery in the future.
