Lufthansa and Austrian Airlines are now testing a new shopping experience platform, developed by FTE Startup Hub member SKYdeals, to give customers the opportunity to shop inflight.
Passengers can get free access to the SKYdeals shopping platform by using the onboard internet portal FlyNet on their mobile devices on flights within Europe.
The platform is the first inflight online marketplace for so-called “shoppertainment”. With just one click on the online marketplace, information such as destination and flight route is transmitted to SKYdeals.
The SKYdeals Inflight Shopping platform offers a selection of products, depending on the passenger’s destination or their flight route, split into two categories. The first is Fly Over, which offers exclusive discounts on local products such as Swiss chocolate and pocketknives on flights over Switzerland or fan articles of German football clubs over Germany. The second category is Quick Sales / Private Sales, which features exclusive offers in fashion, beauty and accessories.
The customer can order and pay online directly on the SKYdeals platform. The purchase is then delivered by post to the customer’s preferred address.
At the start of the test phase, passengers will receive a free FlyNet Mail&Surf voucher after the sale is completed.
Erik Mosch, Vice President Product Management Ancillary Services, Lufthansa Group welcomes the cooperation: “With the creative and exciting product range of SKYdeals, coupled with the free access to the Lufthansa and Austrian Airlines FlyNet portal, we are taking the in-flight experience to a new level. We are delighted to be able to offer our customers the opportunity to shop above the clouds again.”
