British Airways has partnered with SkyLights to offer passengers AlloSky virtual reality (VR) headsets. From now until the end of 2019, customers travelling on select flights in first class from London Heathrow to New York JFK will be able to enjoy a selection of award-winning films, documentaries and travel programmes in 2D, 3D or 360-degrees format.
The headsets from VR provider SkyLights allow customers to fully immerse themselves in 3D view regardless of the position they are sat in.
British Airways is the first UK airline to trial the technology and has worked with experts to select a range of therapeutic programmes, including guided meditation and sound therapy, specifically designed for customers who have a fear of flying.
Sajida Ismail, Head of Inflight Product at British Airways, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise inflight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our First customers.”
The AlloSky virtual reality headsets are designed by SkyLights, a former alumni of British Airways’ parent company IAG’s Hangar 51 startup accelerator programme.
Earlier this year, British Airways trialled the technology at Heathrow Terminal 5, giving customers a glimpse of the Club World cabin through virtual reality.
British Airways is investing £6.5 billion in the customer experience over five years, and recently introduced its new Club Suite, a new business class seat with direct aisle access.
