Air New Zealand has undertaken a trial using Microsoft’s HoloLens headset to explore what impact the technology could have on in-flight service.
HoloLens is a self-contained, mixed reality device that allows the wearer to engage with digital content and interact with holograms in the real world around them.
Air New Zealand, working with Dimension Data, has been exploring how it can support crew by aggregating and displaying key customer information in front of them.
For instance, data such as a customer’s preferred meal and drinks choice, onward travel plans and loyalty membership details could be displayed. The programme is even sophisticated enough to detect the emotion of the customer by picking up on visual and audio cues.
Air New Zealand Chief Digital Officer Avi Golan explained: “This software is a great example of us collaborating with other partners and exploring how technology could enhance the way our people work as well as the experience they deliver to our customers through greater personalisation.”
Share your thoughts: do you think VR/AR/MR headsets hold the key to personalising the in-flight experience? Leave your comments below.
