At the 1st FTE Europe conference in Amsterdam last November Lena Rökaas, COO, Swedavia, delivered a passionate address where she expressed her frustration at how slowly the industry is changing for the benefit of the passenger, and how we should be doing better. We at FTE agreed, and as a result have put together a Think Tank of leading industry figures committed to change. The forward-thinking group is led by Rökaas, who will be joined by key industry players including Todd Cinnamon, Vice President of Information Technology, Allegiant Travel; Cees de Vos, Director Innovation Outstations &Partnerships, Air France KLM; Airbiz’s Managing Director Greg Fordham; and the Founder of FTE Daniel Coleman. They will come together to form invaluable recommendations and conclusions on ‘What is needed to increase the speed at which industry progress in improving the passenger experience on the ground is achieved, and what might the passenger experience look like by 2025?’