Manchester Airports Group selects Veovo as strategic partner for flow management technology to enhance CX


Manchester Airports Group – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has entered a strategic partnership with Veovo to rollout its people flow technology for a consistently smooth CX.

Manchester Airports Group (MAG) – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – has entered a strategic partnership with Veovo. MAG will rollout Veovo’s people flow technology to minimise queues, with the aim of providing consistently smooth arrival, departure and transfer experiences.

“Passenger flow can differ significantly depending on the airline, time of day, and destination – impacting terminal operations in different ways,” said Nick Woods, CIO, Manchester Airports Group. “By understanding how people travel from kerb to gate with Veovo’s Passenger Flow Management system, we can make data-driven decisions to improve experiences.”

Using Veovo’s Passenger Flow Management solution across its three airports (Manchester, London Stansted, and East Midlands), MAG will be able to better understand how people move and spend their time within each airport, and how this differs from flight to flight. The system will provide actionable intelligence to tailor airport services and reduce wait times – at any moment or place in the terminal – for a more seamless and enjoyable journey.

Veovo’s sensor-agnostic analytics platform means MAG can use any combination of sensors that best suit the physical space, ceiling heights, lane layout and business needs. The system will use a combination of LiDAR, 3D Stereo cameras and the airport’s WiFi infrastructure to understand the movement of passengers through the terminal. It will show queue times at key process points and provide flight-specific insights on appearance profiles, dwell times and movement.

“This partnership marks a significant milestone in MAG’s strategy to revolutionise the customer experience by helping passengers seamlessly move from kerb to gate,” said James Williamson, CEO, Veovo. “We’re excited to embark on this journey with MAG and see the positive impact of Veovo’s predictive insights in delivering a great passenger experience today while supporting more data-driven long-term planning.”

Hear more from Manchester Airports Group at the co-located FTE EMEA and FTE Ancillary & Retailing events, taking place in Dublin on 11-13 June 2024. Nick Woods, CIO, Manchester Airports Group, is participating in a conference session focused on “How can we take CX experiences involving the airport, baggage & inflight to the next level for tomorrow’s customer?”

Register for FTE EMEA and FTE Ancillary & Retailing – one registration provides access to both events >> View the FTE EMEA agenda >> View the FTE Ancillary & Retailing agenda >>

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