The findings from the 2016 edition of the SITA Passenger IT Trends Survey reveal that passengers are increasingly likely to consume in-flight entertainment (IFE) via their own electronic devices.
Of the 9,000 passengers surveyed, 44% said they used only the seatback IFE, while 46% of those who watched a film on their most recent flight did so on a personal device. One in 10 said they switched between screens, highlighting an emerging trend for second screen technology. Looking ahead, 65% of passengers said they would like to access IFE on their own devices.
As for passengers’ IFE consumption habits, 68% of passengers said they use their personal devices to listen to music, 54% use them for gaming, 48% for reading and 44% for watching movies.
The survey also shows that airlines are clearly aware of the changing demands of the digital traveller. 75% of carriers are planning to invest in in-flight Wi-Fi services for passengers, and 70% are investing in wireless services to enable their crew.
